Magento is a feature-rich and powerful eCommerce platform, but from the perspective of conversion rate optimization, it can leave something to be desired. The conventional wisdom is that the harder you make it for users to carry out an action, the less likely they are to complete it. For eCommerce, that means the more steps […]
There are two basic strategies for monetizing content. Publishers can either generate revenue by charging for ads placed next to their content, selling the reader’s attention to advertisers. Or, they can skip the middleman and ask their readers to pay directly. In the modern online ecosystem, people generally expect content to be “free” from their […]
As a guy who does a lot of writing, I’m constantly aware of my predilection for procrastination (and alliteration). If I can put off writing something, I will. It’s not because I don’t love writing; it’s just that putting a dent into a blank page can be a significant psychological barrier (can a nonexistent dent […]
More than 20 percent of the world’s websites now run on WordPress. That’s a huge achievement for the Automattic team. Unfortunately, this massive user base presents hackers with a seductive challenge: the chance to exploit and control millions of sites at once. All they have to do is find the chink in WordPress’ armor, and […]
For the majority of my PHP career I didn’t store objects in a session. Not that it’s a difficult thing, I simply didn’t have a need to in the past. Now that I do, I have discovered a peculiar (in my opinion) aspect of it. This came about because the session data on a certain […]
One of the most popular narratives around eCommerce in the media focuses on how eCommerce is disrupting and destroying the traditional brick-and-mortar store. It’s a narrative firmly rooted in reality. eCommerce offers consumers an unbeatable value and convenience, and brick-and-mortar stores have significant costs that just aren’t an issue for most online retailers. However, some […]
SEO is changing. Gone are the days of ranking signals that are easy to game with keyword stuffing and dubious link building tactics. The advent of semantic search is bringing huge changes to the SERPs and the mechanisms that Google uses to populate them. If you’re attentive to the results that Google returns, you’ll have […]
Flat is the new black when it comes to user interface design. Gone are the days of extensive drop shadows and lavish textures. In their place we find simple, bold color palettes, an absence of depth, and ample white space. The trend is heavily influenced by the design aesthetic behind Microsoft’s Modern UI, and is […]
One of the strengths of WordPress is the massive range of themes that are available, both free and premium. WordPress sites can take almost any form a site owner wants. However, chances are that a theme will require some modification to tailor the site to its individual requirements. Themes are a great way to get […]
A few years ago, if you landed on a WordPress site, the chances are you’d quickly be able tell which platform it was running on. The design tropes used by WordPress theme developers were easily recognizable. But, in the intervening years, WordPress themes have become so diverse that it’s often difficult to identify a WordPress […]
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