Google uses incoming links as a signal of the quality of a web page. Working under the assumption that links to a page are a vote in its favor, Google uses links to determine where pages should appear in the search engine results. Links are only one of the signals Google uses for ranking, but […]
Successful WordPress sites follow a fairly predictable path. They begin with an idea, which — because no one has a clue it will be successful — is built on a small shared hosting plan. Shared hosting plans are perfect for moderately trafficked sites, but as the sites grow, they need something more. A WordPress site […]
WordPress is a complex piece of software comprising many thousands of lines of code — a mixture of PHP, HTML, CSS, and JavaScript. It’s under constant development, which means that all those files are subject to change. Often, those changes will address security issues; that is, they are edits to code that caused a vulnerability. […]
One of WordPress’s great strengths is the plugin ecosystem. Developers have created thousands of plugins — most of which are free — that add any functionality you can imagine. Many businesses are built on WordPress, and some of those businesses depend on the plugins they use. What happens if those plugins go away? What do […]
Passwords are an unquestionable means of defense against hackers. A compromised WordPress site can damage your clients’ business reputation — the kind of harm that takes a long time to recover from. Yet no matter how complicated you make a password (adding numbers and symbols), it’s still not the strongest form of protection. Hackers can […]
Soliciting and collecting donations are the core fundraising activities of many nonprofits. It’s also the most expensive. Traditional nonprofit fundraising techniques include event hosting, direct solicitation, mass mailing, and cold calling. Some of these techniques have a high chance of securing donations, but also a high associated cost that eats into the money available for […]
If you’re new to WordPress and want to create custom page layouts, the learning curve is steep. At the very least you need a passing familiarity with PHP, HTML, and CSS — possibly JavaScript too. All of which might seem a bit much if all you want to do is create a custom landing page […]
At the highest level, search engine optimisation is about three things: creating great content, promoting that content to generate links, and making sure that Google and other search engines can find it. It’s the last of these tasks I’m going to talk about here — specifically, how WordPress site owners can make sure that when […]
“Premature optimization is the root of all evil” is a (mis)quotation that anyone who has seriously studied development knows. Coined by Donald Knuth, it’s intended to convey the idea that some optimizations are better than others, and that wasting time on minor optimizations is an inefficient use of time that could be better spent elsewhere. […]
Getting the white screen of death on WordPress is frustrating. Learn the causes of a white screen. Read this blog to learn how to fix a WordPress white screen.
Your inbox needs more Nexcess
Grow your online business faster with news, tips, strategies, and inspiration.