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Category : magento
April 02, 2020

Is Safe Harbor Right For You?

If you’re a Magento developer or systems integrator you’ve likely been bombarded by emails, blog posts, and notices that end-of-life (EOL) is coming. That means no new features & no security patches which puts Magento 1 stores at risk. While many store owners are preparing to migrate to Magento 2 or other ecommerce platforms, some […]

March 31, 2020

7 Ecommerce Analytics Tools You Might Not be Using

Google Analytics isn’t the only analytics tool available to ecommerce store owners. See top tools for leads data, SEO, brand management, and general ecommerce.

February 19, 2020

Don’t Settle for Just Any Port in the Storm

Nexcess Safe Harbor is the Haven Magento Stores Need The currents and undercurrents of Magento’s strategy are ever changing. One day it’s smooth sailing with technology that simply performs, propelling sales and service; the next day they are raising the anchor, and creating a wake of disruption that the entire ecosystem must brace themselves to […]

January 13, 2020

Turning Disruption into Opportunity: Our Approach to Magento’s Platform Change

Disruption. Not a word anyone running a mission-critical business wants to hear. And there’s no shying away from the fact that Magento has introduced disruption into the commerce market by sunsetting the Magento 1 platform and encouraging merchants to re-platform to M2.   But what about when disruption creates opportunity and innovation?  When disruption brings about […]

January 06, 2020

Magento vs. WooCommerce: How to Choose the Best Platform

With your CMS choices now more diverse than ever before, picking the right solution out from the crowd can be difficult. Two applications you’ll be introduced to early on are Magento and WooCommerce.

December 30, 2019

How to Use Google Tag Manager for Your Ecommerce Business

Historically, consumer use of ecommerce stores has been a mystery to merchants. Traffic sources, bounce rates, and others were the metrics of educated guesses and opinions. Today, however, powerful tracking tools like Google Tag Manager for WordPress have brought data to that mystery, answering questions with a level of certainty never seen before.  These tools […]

December 26, 2019

Goals and Events eCommerce Businesses Should be Tracking with Google Analytics

Tracking interactions between customers and your ecommerce store is essential if you want to gauge the performance of your business. However, it’s not always obvious which interactions you should be tracking. If you track too little, you’re not getting the most representative picture, and if you track too much, the important data gets buried.  In […]

December 17, 2019

The Magento 1 End of Life With Gary Smith

Gary Smith, Strategic Partner Development Manager at Nexcess, shares his thoughts on Magento 1, its history, and end of life. We cover the real story on PCI compliance, why staying isn’t the end of world, and how making the move to Magento 2 in your own timeframe comes with opportunities for growth.  Ready to begin […]

December 16, 2019

Find the Right Ecommerce Platform for Your Clients

Agencies have a clear charter for their clients: help them get the best ROI from their technology solutions.  Part of that is making the platform recommendations that help merchants achieve their vision and drive growth. Nexcess managed hosting makes those choices easier, but the decision process still requires navigating a range of different options, each with […]

December 02, 2019

Elasticsearch Makes Magento Search Faster and More Accurate

Product search is perhaps the most overlooked feature of ecommerce stores. When it works well, nothing is said. When it doesn’t, consumers flock to the competition, where they don’t have to try and hunt down the product they want. Despite the importance of search, many merchants continue to ignore it. If you’re not sure if […]