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Category : Magento
January 06, 2020

Magento vs. WooCommerce: How to Choose the Best Platform

With your CMS choices now more diverse than ever before, picking the right solution out from the crowd can be difficult. Two applications you’ll be introduced to early on are Magento and WooCommerce.

December 30, 2019

How to Use Google Tag Manager for Your Ecommerce Business

Historically, consumer use of ecommerce stores has been a mystery to merchants. Traffic sources, bounce rates, and others were the metrics of educated guesses and opinions. Today, however, powerful tracking tools like Google Tag Manager for WordPress have brought data to that mystery, answering questions with a level of certainty never seen before.  These tools […]

December 26, 2019

Goals and Events eCommerce Businesses Should be Tracking with Google Analytics

Tracking interactions between customers and your ecommerce store is essential if you want to gauge the performance of your business. However, it’s not always obvious which interactions you should be tracking. If you track too little, you’re not getting the most representative picture, and if you track too much, the important data gets buried.  In […]

December 17, 2019

The Magento 1 End of Life With Gary Smith

Gary Smith, Strategic Partner Development Manager at Nexcess, shares his thoughts on Magento 1, its history, and end of life. We cover the real story on PCI compliance, why staying isn’t the end of world, and how making the move to Magento 2 in your own timeframe comes with opportunities for growth.  Ready to begin […]

December 16, 2019

Find the Right Ecommerce Platform for Your Clients

Agencies have a clear charter for their clients: help them get the best ROI from their technology solutions.  Part of that is making the platform recommendations that help merchants achieve their vision and drive growth. Nexcess managed hosting makes those choices easier, but the decision process still requires navigating a range of different options, each with […]

December 02, 2019

Elasticsearch Makes Magento Search Faster and More Accurate

Product search is perhaps the most overlooked feature of ecommerce stores. When it works well, nothing is said. When it doesn’t, consumers flock to the competition, where they don’t have to try and hunt down the product they want. Despite the importance of search, many merchants continue to ignore it. If you’re not sure if […]

November 21, 2019

Magento Vs. Shopify: Which Ecommerce Platform Is Best for You?

Selecting the right ecommerce platform requires merchants to consider multiple facets of their online business. Decisions require an understanding of store size, number of products available, payment and shipping options, and envisioning their store’s user experience.  Choosing the right platform also means finding one that balances your requirements as a merchant with those of your […]

October 22, 2019

6 Magento Alternatives You Should Be Considering After Magento 1

Magento 1 (M1) will be sunsetting June 2020. While the eCommerce platform will still be accessible and usable by both merchants and devs, it will no longer receive official support from either Magento or Adobe. That means that for the 180,000 merchants running M1, the hunt for Magento alternatives is on.  Are you unsure where […]

October 07, 2019

Content + Commerce: A Magento 1 End of Life Discussion

At the beginning of the year, the Nexcess research team put together a report on the State of Hosting at the start of 2019. In it, we predicted that Data Protection would only increase in importance, headless implementations would become more mainstream, and development would improve as hosting infrastructure continued to decrease in visibility.  It’s […]

September 09, 2019

The 2019 Black Friday Ecommerce Prep Guide

Every year, on the fourth Friday of November, shopping chaos unfolds. Stores cut their prices, customers flock to their nearest outlets, and deals are had by everyone. But not anymore. Thanks to ecommerce, customers no longer have to leave the comfort of their home to take part in Black Friday. Keeping an eye on advertisements […]