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Successful Email Marketing Campaigns and Why They Worked

5 Successful Email Marketing Campaigns and Why They Worked

Learn from the best email marketing campaigns of popular brands and discover what makes them successful. See key takeaways to inspire your next campaign.

Getting Started: Choosing the Right Email Marketing Software

Getting Started: Choosing the Right Email Marketing Software

Learn the key features to look for when choosing email marketing software for your ecommerce business, plus information about the most popular providers.

Tips For Building Personal Relationships To Improve Customer Retention

Surprise and Delight: 5 Tips For Building Personal Relationships To Improve Customer Retention

These ecommerce companies go above and beyond to surprise and delight their customers. See how to deliver an experience that keeps customers coming back.

5 Examples of Brands with Great Multi-Channel Marketing Strategies

5 Examples of Brands with Great Multi-Channel Marketing Strategies

A multi-channel marketing masterclass, featuring Apple, Starbucks, Disney, Under Armour, and Bank of America. See their winning strategies.

Understanding the Google Analytics Attribution Model

Understanding the Google Analytics Attribution Model

Properly understanding attribution is critical if ecommerce owners want to know what's driving sales. Google Analytics makes attribution modeling simple.

The Importance of Email Marketing and Why You Need an Email Marketing Strategy

The Importance of Email Marketing and Why You Need an Email Marketing Strategy

Your email marketing strategy will have an impact on the overall success of your ecommerce business. See why — plus tips to help you develop your plan.

How to Use Instagram for Business

How to Use Instagram for Business

See how to use Instagram for Business, especially ecommerce. Learn the first basic steps, key plugins, content best practices, and how to tag products.

How to Get the Most Out of Twitter for Business

How to Get the Most Out of Twitter for Business

Twitter can be a valuable resource for an ecommerce business. See available WooCommerce integrations and best practices for marketing with Twitter.

Email Marketing Segmentation: What It Means and How to Use It to Drive Sales

Email Marketing Segmentation: What It Means and How to Use It to Drive Sales

Use marketing segmentation to make sure that your email messaging is reaching the right audience, at the right time, and with the right content.

How to Understand and Set Up Multi-Channel Attribution and Reporting

How to Understand and Set Up Multi-Channel Attribution and Reporting

With multi-channel attribution and reporting, ecommerce sites can know which marketing channels are the most effective — and which they can live without.