Understanding the Google Analytics Attribution Model
Properly understanding attribution is critical if ecommerce owners want to know what's driving sales. Google Analytics makes attribution modeling simple.
Nexcess blog
Category : Business
The Importance of Email Marketing and Why You Need an Email Marketing Strategy
Your email marketing strategy will have an impact on the overall success of your ecommerce business. See why — plus tips to help you develop your plan.
How to Use Instagram for Business
See how to use Instagram for Business, especially ecommerce. Learn the first basic steps, key plugins, content best practices, and how to tag products.
How to Get the Most Out of Twitter for Business
Twitter can be a valuable resource for an ecommerce business. See available WooCommerce integrations and best practices for marketing with Twitter.
Email Marketing Segmentation: What It Means and How to Use It to Drive Sales
Use marketing segmentation to make sure that your email messaging is reaching the right audience, at the right time, and with the right content.
How to Understand and Set Up Multi-Channel Attribution and Reporting
With multi-channel attribution and reporting, ecommerce sites can know which marketing channels are the most effective — and which they can live without.
What Is a Business Incubator (And Should You Consider One)?
Though business incubators are often associated with tech startups, there are ecommerce incubators that startup ecommerce businesses may want to consider.
How Do I Use Customer Data to Increase Customer Engagement?
How to take customer data and turn online shopping into a personalized experience that will increase customer engagement and drive sales.
5 Examples of Brands with Great Multi-Channel Marketing Strategies
A multi-channel marketing masterclass, featuring Apple, Starbucks, Disney, Under Armour, and Bank of America. See their winning strategies.
Referral Marketing: Using Current Customers to Drive New Business
A referral marketing program will engage your customers and build ecommerce brand loyalty by offering perks and rewards for bringing in new business.
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