When a client’s website is slow or down, they want answers yesterday, and any agency owner will tell you, that means an all-nighter of back and forth calls with the hosting company trying to get it figured out. You need to NOT be the person on those calls. You need a specialist who understands the technical infrastructure behind an ecommerce website and you need them to be able to pick up the phone and figure things out for you.
Freelancers need to hustle to expand their client base — but it pays off big time. Learn how to grow your business freelancing in this article.
Here are 5 things about Black Friday sales and marketing that you need to start thinking about before holiday shopping starts this fall.
Build resiliency, connect with your customer base, and get in on the thrill that is DTC ecommerce. Read on to learn what it would take to get your brand online and selling DTC.
If a product in your ecommerce store has global appeal, start thinking about a plan for shipping internationally. Shipping overseas isn’t the same as shipping within the country.
So you’ve got a great product, and a great website to sell it, but does your eCommerce business have the right financial processes in place to survive?
In so many ways, the first half of this year has been challenging for businesses and organizations. There’s a reason that nearly every email we exchange lately contains words like “unprecedented” and “uncertainty.” But we know that times of upheaval can also be times of tremendous positive change—if we are intentional about the ways we engage with our business, with our employees, and with ourselves.
How to take customer data and turn online shopping into a personalized experience that will increase customer engagement and drive sales.
Use marketing segmentation to make sure that your email messaging is reaching the right audience, at the right time, and with the right content.
Learn from the best email marketing campaigns of popular brands and discover what makes them successful. See key takeaways for your next campaign.
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