Pages and posts are what make WordPress such a versatile platform for content curation. Each offer unique advantages for both on-page and off-page elements, including design, functionality, aggregation, and SEO. If you’re worried whether you’re using posts and pages correctly, keep reading. This article aims to look at the differences and provide a clear rationale […]
Enterprise organizations choose WordPress for their primary website and for secondary sites more often than any other content management system. As we reported last year, WordPress is neck-and-neck with Adobe Experience Manager for primary sites, and the clear leader for other types of sites, including marketing sites, eCommerce stores, and internal sites.
Most web traffic is generated not by humans, but by software. Last year, just over half of all web traffic was machine generated — no humans in the loop. Software web users are called bots. Bots can be divided into the good and the bad. There are more bad bots than good by a wide […]
The WordPress theme development scene is as vibrant as it ever has been. As WordPress and WooCommerce continue to grow in popularity, the market for themes grows too. Professional theme developers can build a business creating custom themes for clients or selling themes in the many theme marketplaces. And, even if you don’t want to […]
WordPress has a fairly simple interface, but there is a lot happening beneath the surface that you don’t see. Every page load and configuration change may trigger dozens of functions which, in turn, may trigger dozens more. Most of the time, the activity is hidden and that’s a good thing: you don’t need to know […]
The web is rich with images and video, but it is primarily a textual medium dominated by the written word. The web is all about reading, and that means we have to pay attention to typography.
High bounce rate hurts your site. Read this article to learn how to reduce bounce rate in WordPress with these expert tips.
WordPress is written in PHP, a programming language frequently used on the web. PHP code generates the HTML pages sent to a browser by querying the database to gather content and combine it with templates. From this, a final output is generated and displayed to users. This is why WordPress is so powerful. In addition […]
Managing appointments is one of the biggest overheads for service-oriented small businesses. Businesses that handle appointments manually often hire one or more employees to book appointments, schedule staff, make reminder calls, and a host of other administrative tasks that go along with scheduling a busy office.
Staring down the WordPress plugins page, you find yourself asking which plugins are right for your site. You want more conversions, and you have a basic idea of what that entails, but you don’t know how that translates into what visitors should see on the page. Here are 5 WordPress plugins that can figure that […]
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