We use cookies to understand how you interact with our site, to personalize and streamline your experience, and to tailor advertising. By continuing to use our site, you accept our use of cookies and accept our Privacy Policy.
Contact Us
Contact Us
Sign in
Sign in
Getting Started: Choosing the Right Email Marketing Software

Getting Started: Choosing the Right Email Marketing Software

Learn the key features to look for when choosing email marketing software for your ecommerce business, plus information about the most popular providers.

Product Photography Lighting: Should You Choose Studio Lighting or Natural Light

Product Photography Lighting: Should You Choose Studio Lighting or Natural Light?

Some products are better suited to traditional studio lighting, while others may benefit from a natural, lifestyle type of aesthetic. We help you decide.

Guide to a/b testing for beginners

Guide to A/B Testing Tools for Beginners

A/B testing tools can improve sales and help you squeeze the most revenue from your ecommerce store traffic. Learn which tools to use and how to use them.

Email Analytics: How to Track What’s Working and What Isn’t

Email Analytics: How to Track What’s Working and What Isn’t

Email analytics help ecommerce store owners interpret the results of their campaigns. Learn how to define your goals, and the six key metrics to track.

The Basics of Using Social Media for Marketing Your ecommerce Business

The Basics of Using Social Media for Marketing Your Ecommerce Business

Successful social media marketing requires understanding the top 4 social platforms for ecommerce businesses: Facebook, Twitter, Instagram, and Snapchat.

What Is CRO and Why Does It Matter

What Is CRO and Why Does It Matter?

An introduction to conversion rate optimization (CRO). Learn what CRO is and how to use it to make your ecommerce site more profitable.

Is Dropshipping Profitable

Is Dropshipping Profitable?

Is dropshipping profitable for your business? It depends on what you sell, your sales platform, your market, your suppliers, and your pricing.

Calculating ecommerce Growth Projections

Calculating Ecommerce Growth Projections

Accurate business forecasting can help you prepare for ecommerce growth. See the most common methods and how to use them.

AliExpress vs Alibaba Dropshipping: What You Need To Know

AliExpress vs. Alibaba Dropshipping: What You Need To Know

AliExpress vs. Alibaba: How to choose the right option for your dropshipping site, based on pricing, product types, supplier types, and shipping methods.

Which Customer Retention Metrics Do I Need To Measure Customer Loyalty?

Which Customer Retention Metrics Do I Need To Measure Customer Loyalty?

These are the essential customer retention metrics that impact your ecommerce business. Find out how you should be tracking and reporting on each.