Getting Started: Choosing the Right Email Marketing Software
Learn the key features to look for when choosing email marketing software for your ecommerce business, plus information about the most popular providers.
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Tag : online-store
Product Photography Lighting: Should You Choose Studio Lighting or Natural Light?
Some products are better suited to traditional studio lighting, while others may benefit from a natural, lifestyle type of aesthetic. We help you decide.
Guide to A/B Testing Tools for Beginners
A/B testing tools can improve sales and help you squeeze the most revenue from your ecommerce store traffic. Learn which tools to use and how to use them.
Email Analytics: How to Track What’s Working and What Isn’t
Email analytics help ecommerce store owners interpret the results of their campaigns. Learn how to define your goals, and the six key metrics to track.
The Basics of Using Social Media for Marketing Your Ecommerce Business
Successful social media marketing requires understanding the top 4 social platforms for ecommerce businesses: Facebook, Twitter, Instagram, and Snapchat.
What Is CRO and Why Does It Matter?
An introduction to conversion rate optimization (CRO). Learn what CRO is and how to use it to make your ecommerce site more profitable.
Is Dropshipping Profitable?
Is dropshipping profitable for your business? It depends on what you sell, your sales platform, your market, your suppliers, and your pricing.
Calculating Ecommerce Growth Projections
Accurate business forecasting can help you prepare for ecommerce growth. See the most common methods and how to use them.
AliExpress vs. Alibaba Dropshipping: What You Need To Know
AliExpress vs. Alibaba: How to choose the right option for your dropshipping site, based on pricing, product types, supplier types, and shipping methods.
Which Customer Retention Metrics Do I Need To Measure Customer Loyalty?
These are the essential customer retention metrics that impact your ecommerce business. Find out how you should be tracking and reporting on each.
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