Guide to a/b testing for beginners

Guide to A/B Testing Tools for Beginners

A/B testing tools can improve sales and help you squeeze the most revenue from your ecommerce store traffic. Learn which tools to use and how to use them.

Email Analytics: How to Track What’s Working and What Isn’t

Email Analytics: How to Track What’s Working and What Isn’t

Email analytics help ecommerce store owners interpret the results of their campaigns. Learn how to define your goals, and the six key metrics to track.

The Basics of Using Social Media for Marketing Your ecommerce Business

The Basics of Using Social Media for Marketing Your Ecommerce Business

Successful social media marketing requires understanding the top 4 social platforms for ecommerce businesses: Facebook, Twitter, Instagram, and Snapchat.

Is Dropshipping Profitable

Is Dropshipping Profitable?

Is dropshipping profitable for your business? It depends on what you sell, your sales platform, your market, your suppliers, and your pricing.

What Is CRO and Why Does It Matter

What Is CRO and Why Does It Matter?

An introduction to conversion rate optimization (CRO). Learn what CRO is and how to use it to make your ecommerce site more profitable.

Calculating ecommerce Growth Projections

Calculating Ecommerce Growth Projections

Accurate business forecasting can help you prepare for ecommerce growth. See the most common methods and how to use them.

AliExpress vs Alibaba Dropshipping: What You Need To Know

AliExpress vs. Alibaba Dropshipping: What You Need To Know

AliExpress vs. Alibaba: How to choose the right option for your dropshipping site, based on pricing, product types, supplier types, and shipping methods.

Which Customer Retention Metrics Do I Need To Measure Customer Loyalty?

Which Customer Retention Metrics Do I Need To Measure Customer Loyalty?

These are the essential customer retention metrics that impact your ecommerce business. Find out how you should be tracking and reporting on each.

Leverage Emotional Brand Triggers To Increase Website Conversion Rates

Leverage Emotional Brand Triggers To Increase Website Conversion Rates

When you understand the emotions driving your clients to buy, you can craft the narrative of your brand and drive website conversion rates.

What are the Pros and Cons of Dropshipping

What Are the Pros and Cons of Dropshipping?

What are the pros and cons of dropshipping? Understand the tradeoffs between dropshipping and a traditional wholesale business model.

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