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February 03, 2014

WordPress Is Still The Best Choice For Small Business Websites

For new small business owners, a website is a necessity. Tech startups get all the attention in the media, but the fact is that most small business startups don’t have a web technology expert among the founders. The plumbers, electricians, realtors, and consultants who form the largest contingent of new business owners usually don’t have […]

January 31, 2014

A New Perspective

Having been given an opportunity at Nexcess a while back, I’ve been able to work with Magento since it was in beta. That experience has given me the opportunity to connect with many ecommerce pioneers, and I’ve often found myself on calls discussing a technical matter with a client, but then found myself engaged in […]

January 30, 2014

Use Polls To Increase Engagement On Your WordPress Site

Only a tiny percentage of a site’s visitors will leave comments, and the ones who do are not always representative of the audience as a whole. In an ideal world, a significant proportion of readers would engage in some way with a site beyond just passively consuming the content. Encouraging them to do so can […]

January 28, 2014

5 Elegant WordPress Portfolio Themes For Creatives

If you’re a creative, you’re going to need somewhere on the web to showcase the products of your creative endeavors. Whether you’re a photographer, a designer, an artist, or a musician, without a website your reach is seriously limited. Of course, there are any number of social networks and sharing services that will allow creatives […]

January 25, 2014

Effective Calls-To-Action Can Turn Your WordPress Site Into A Conversion Machine

What is your website for? There are various ways to construe that question and various possible answers. Many businesses and bloggers see their site as a central digital presence from which they can establish their brand, attract referrals from search and social, promote their services, publish content, and provide support to customers. A website can […]

January 22, 2014

Nexcess Announces Upgraded Magento Server Clusters

Southfield, MI, January 22, 2014 – Nexcess, a leading provider of Magento eCommerce hosting and Magento Platinum Hosting Partner, has announced that its powerful Magento server cluster plans will benefit from an substantial hardware upgrade. Responsiveness is of particular importance to eCommerce retailers, because faster sites have proven to provide increased sales. Nexcess’ Magento server […]

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January 21, 2014

Bring Ghost’s Radically Simplified Interface To WordPress

The Ghost blogging platform was one of 2013’s major success stories. John O’Nolan set out to create a platform designed purely for blogging. Early in the year he published a mockup of what he thought the software would look like, and when, that generated substantial interest, he created a KickStarter campaign that proved to be […]

January 17, 2014

3 Simple Methods For Improving Magento Conversions

Magento is a feature-rich and powerful eCommerce platform, but from the perspective of conversion rate optimization, it can leave something to be desired. The conventional wisdom is that the harder you make it for users to carry out an action, the less likely they are to complete it. For eCommerce, that means the more steps […]

January 10, 2014

Accurate Price Intelligence Can Give Your Magento Store A Competitive Edge

Pricing is one of the most difficult problems that retailers face. Picking the right price point can mean the difference between having products fly off the shelves and having them sit unbought. If shoppers perceive products to be priced too high they may abandon a particular store altogether. If they are priced too low, store […]

January 08, 2014

7 Things Every New WordPress User Needs To Know

A new year is here, and with it comes the determination to finally get started on the business or creative endeavor that you’ve been procrastinating about throughout 2013. If you want to sell something, to write, or to be creative in any other way, you’re going to need a website to show your work to […]