The quick and easy way to start selling products on your WordPress website is to install the WooCommerce plugin. However, there’s another option for the single eCommerce store model—it’s the WooCommerce multi-vendor marketplace. With a multi-vendor marketplace, you host a small or large group of suppliers on your site, skipping the hassle of ordering and […]
Chargebacks are a safeguard for shoppers, and from that perspective they are good for eCommerce. They reassure shoppers that when they give their credit card details to a merchant or payment processor, their money will be returned if they aren’t satisfied. But chargebacks put strain on eCommerce retailers, who have occasionally been driven out of […]
If your transaction process isn’t seamless, you’re losing customers. It takes a very different strategy to sell golf clubs online than it does karaoke versions of pop songs. With golf clubs, the sale is pretty straightforward. Customers know what golf clubs do. With digital products like songs, software, ebooks, white papers, or digital art, you […]
Many new site owners find themselves asking a common question: where is the .htaccess file in WordPress sites? Before we get there, let’s zoom out to give some context. WordPress relies on several open-source applications, including the PHP interpreter, the MySQL database, and the Apache web server. Apache’s role is to pass requests to WordPress […]
Today’s buyer has access to an incredible amount of information. They are able to create a clear picture of the product they are looking to purchase by leveraging information from search engines, social media, and word of mouth. As a merchant, this changing information landscape gives you access to multiple channels through which you can access […]
TheraSpecs is an online eyewear vendor that makes tinted sunglasses designed to relieve the effects of migraines. Recently, facing a sharp spike in return rates, the company decided to extend their 45-day free trial. “Even at 45 days, we found that customers who were on the fence were more likely to return their glasses because […]
The name of the game with eCommerce is making sales. Anything that gets in the way of a customer making a purchase is costing you money. Even collecting their email before they’ve made their purchase can cut your sales. Today we’re going to start by looking at ways you can streamline your checkout process so […]
It can be a bit overwhelming when it comes to choosing a web host for your websites needs, and even more so for a site using the ever popular WordPress CMS. When terms such as ‘managed’ and ‘unmanaged’ are being used, different bullet points will fall under each category. And when comparing host to host, […]
Managing appointments is one of the biggest overheads for service-oriented small businesses. Businesses that handle appointments manually often hire one or more employees to book appointments, schedule staff, make reminder calls, and a host of other administrative tasks that go along with scheduling a busy office.
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