The goal of ecommerce marketing is to expose a store’s products to people most likely to buy them. There are many ways to achieve that goal: display advertising, email marketing, content marketing, and more.
WordPress’s plugin ecosystem is one of its greatest strengths. As we write, there are over 50,000 plugins in the official repository, a number that doesn’t include premium plugins and custom plugins created for individual WordPress sites. Plugins range in functionality from tiny interface tweaks to full-featured ecommerce applications, all taking advantage of the hooks and […]
Ecommerce stores can reduce transaction costs in the overhead of running a business. But transaction costs still have enough of a presence to chip away at your profits. Transaction costs traditionally refer to any cost incurred by an entity that maintains or processes the exchange of currency for goods and services. It is not necessarily […]
It’s not too late to start circling the wagons the holiday season. Here’s 20 ways to make the most of your Black Friday that don’t involve new code or massive retooling. Use one, or all, or mix and match for maximum effect. #1 Enable Nexcess Cloud Auto Scaling One of the main arguments to go […]
When you’re shipping clothing purchases to your customers, there are several considerations that can impact postage price. You’ll need to make some decisions about the presentation of your products, your brand image, how quickly you want products to arrive, and other key factors. All things considered, retailers can make an effective plan for shipping their […]
Imagine that you’re a doctor finally pursuing the dream of starting your own medical practice and you need a website. You do some research online and find two local web designers. One is generalist who sells “results-driven websites” and the other is a designer who has a business niche in “websites for health and wellness […]
At the beginning of the year, the Nexcess research team put together a report on the State of Hosting at the start of 2019. In it, we predicted that Data Protection would only increase in importance, headless implementations would become more mainstream, and development would improve as hosting infrastructure continued to decrease in visibility. It’s […]
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