Historically, consumer use of ecommerce stores has been a mystery to merchants. Traffic sources, bounce rates, and others were the metrics of educated guesses and opinions. Today, however, powerful tracking tools like Google Tag Manager for WordPress have brought data to that mystery, answering questions with a level of certainty never seen before. These tools […]
Tracking interactions between customers and your ecommerce store is essential if you want to gauge the performance of your business. However, it’s not always obvious which interactions you should be tracking. If you track too little, you’re not getting the most representative picture, and if you track too much, the important data gets buried. In […]
Gary Smith, Strategic Partner Development Manager at Nexcess, shares his thoughts on Magento 1, its history, and end of life. We cover the real story on PCI compliance, why staying isn’t the end of world, and how making the move to Magento 2 in your own timeframe comes with opportunities for growth. Ready to begin […]
Agencies have a clear charter for their clients: help them get the best ROI from their technology solutions. Part of that is making the platform recommendations that help merchants achieve their vision and drive growth. Nexcess managed hosting makes those choices easier, but the decision process still requires navigating a range of different options, each with […]
An ecommerce blueprint is your agency’s lifeline. As a vital foundational document, it helps you create a clear strategy for delivering results to a client; results that go beyond just KPIs and metrics. A well-executed blueprint should not just be a list of requirements and solutions. Instead, it should be seen as an evolving guide […]
Product search is perhaps the most overlooked feature of ecommerce stores. When it works well, nothing is said. When it doesn’t, consumers flock to the competition, where they don’t have to try and hunt down the product they want. Despite the importance of search, many merchants continue to ignore it. If you’re not sure if […]
Starbucks has rolled out their Eggnog Latte, which means the holidays are upon us. For consumers, this means being overwhelmed with deals, advertisements, and offers. For you, as a merchant, it means finding a way to separate yourself from your competition, so you don’t lose revenue this holiday season. It’s no longer enough to create […]
While the data tells us that many sites are seeing more mobile traffic than desktop traffic, conversions on mobile devices still lag far behind. So people are using their phones more but they use a computer to actually make the purchase which is a point of friction. Today we’re going to look at some things […]
A PHP worker handles requests on your site. Learn how many PHP workers per site are recommended and understand PHP worker queues.
Product search: you can’t live without it. At least, that’s until you start using cumbersome and awkward solutions that don’t deliver the right results. Choosing the right product search for your Magento store means finding an integration that allows for both easy customization and that delivers the results consumers are looking for. Magento’s default product […]
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