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June 17, 2019

Magento 1 vs Magento 2: Should You Stay or Should You Go?

With just a year until Magento 1 reaches end of life, merchants still on the platform are facing a lot of tough decisions; including whether they should stay on Magento 1 (M1), replatform to Magento 2 (M2), or start using an alternate CMS.

June 17, 2019

Why WordPress Remains The Best Choice For Your Next Website Project

While we’re 100% behind WordPress as the platform of choice for websites, blogs, membership sites, online courses, and eCommerce stores, we pay attention to what’s going on in the world of website platforms and content management systems. If you’re a freelancer, entrepreneur, business owner, or agency selling WordPress services or products, or you’re a WordPress […]

June 13, 2019

An Introduction To Email Marketing For New eCommerce Retailers

Online retailers can bet on two facts. First, every customer has an email account. Second, they receive hundreds of marketing emails every week, most of which go unread. The first fact makes email a perfect marketing channel for eCommerce. The second fact means retailers have to work hard to get their customers to open marketing […]

June 11, 2019

A Hosting Provider Can Make Or Break WooCommerce Security

WooCommerce security is a partnership between a hosting provider and a hosting client. The client is responsible for updating their store and taking care which plugins and themes they install. But that’s only part of the work involved in keeping a WooCommerce store safe.

June 10, 2019

Magento 1 End of Life: What You Need to Know

If you’re running Magento 1 (M1), you’ve probably heard by now that it will be sunsetting in 2020. And while Magento 1.x will still be accessible and useable by merchants and devs alike, it will no longer receive official support from either Magento or Adobe.

June 06, 2019

WordPress Glossary: WordPress Terms New WordPress Users Need To Know

It’s easier to get started with WordPress than any other leading content management system, deliberately so because WordPress was designed to make publishing on the web as intuitive as possible. However, your introduction to WordPress will go more smoothly if you understand a handful of key concepts. In this short glossary, we’re going to look […]

June 01, 2019

How to Make More Money With 5 WooCommerce SEO Tactics

Search engine optimization (SEO) can be a powerful way to grow your WooCommerce site. But it can also feel overwhelming. We’ll cover five WooCommerce SEO tactics that can make it a little easier. SEO Basics SEO is the art and science of getting your website found in the free or organic search space of Google, […]

May 30, 2019

Miguel Balparda’s Magento Imagine 2019 Recap

Magento Master Miguel Balparda shares his insights into the Magento ecosystem from 2019’s Magento Imagine event. See where this year took him and what he sees Imagine looking like next year.

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May 27, 2019

Five Tactics To Increase Conversions On Your WooCommerce Store

Have you ever visited an eCommerce store to buy a product only to change your mind at the last minute? The answer is almost certainly yes. Most visitors to eCommerce stores don’t buy anything. The eCommerce industry’s average conversion rate is three percent at best. For every hundred people who visit an eCommerce store, ninety-seven […]

May 23, 2019

Three Tools That Test WordPress Themes For Code Quality and Accessibility

WordPress contributor teams recently released Theme Sniffer and WP Theme Auditor, tools that help developers to create themes that adhere to coding and accessibility best practices. There are thousands of free WordPress themes and thousands more premium themes. Some are excellent, and some are terrible, but most are somewhere in-between on the quality scale. Installing […]