From SEO to conversions, to user experience and beyond, page speed has a direct correlation to the success of your website. The investment of time and resources into developing a well thought through website speed optimization plan is worth the effort – because when done right, the actions you take can expand your reach, increase […]

Selecting the right ecommerce platform requires merchants to consider multiple facets of their online business. Decisions require an understanding of store size, number of products available, payment and shipping options, and envisioning their store’s user experience.  Choosing the right platform also means finding one that balances your requirements as a merchant with those of your […]

While the data tells us that many sites are seeing more mobile traffic than desktop traffic, conversions on mobile devices still lag far behind. So people are using their phones more but they use a computer to actually make the purchase which is a point of friction. Today we’re going to look at some things […]

Have you ever browsed through your favorite coffee shop’s website and as you check out with that new order of coffee, you end up getting a 504 error after a delay? Or maybe you were browsing your favorite sports website and as you try to load the next page, it takes a while to load […]

Product search: you can’t live without it. At least, that’s until you start using cumbersome and awkward solutions that don’t deliver the right results. Choosing the right product search for your Magento store means finding an integration that allows for both easy customization and that delivers the results consumers are looking for. Magento’s default product […]

Staring down the WordPress plugins page, you find yourself asking what you should be installing. You want more conversions and you have a basic idea of what that entails, but you don’t know how that translates into what you see on the page. Here are 5 WordPress plugins that can help you to boost conversions.

Another year of WordCamp US has come and gone, and we hope everyone who attended – and didn’t attend – found the best hosting solution for their business. This year, our partner Liquid Web was in attendance. Not only did they offer some incredible booth experiences (recap article to come!), but team members also hosted […]

The goal of ecommerce marketing is to expose a store’s products to people most likely to buy them. There are many ways to achieve that goal: display advertising, email marketing, content marketing, and more.

WordPress’s plugin ecosystem is one of its greatest strengths. As we write, there are over 50,000 plugins in the official repository, a number that doesn’t include premium plugins and custom plugins created for individual WordPress sites. Plugins range in functionality from tiny interface tweaks to full-featured ecommerce applications, all taking advantage of the hooks and […]

Ecommerce stores can reduce transaction costs in the overhead of running a business. But transaction costs still have enough of a presence to chip away at your profits. Transaction costs traditionally refer to any cost incurred by an entity that maintains or processes the exchange of currency for goods and services. It is not necessarily […]