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November 25, 2019

Website Speed Optimization for 2020

From SEO to conversions, to user experience and beyond, page speed has a direct correlation to the success of your website. The investment of time and resources into developing a well thought through website speed optimization plan is worth the effort – because when done right, the actions you take can expand your reach, increase […]

November 21, 2019

Magento Vs. Shopify: Which Ecommerce Platform Is Best for You?

Selecting the right ecommerce platform requires merchants to consider multiple facets of their online business. Decisions require an understanding of store size, number of products available, payment and shipping options, and envisioning their store’s user experience.  Choosing the right platform also means finding one that balances your requirements as a merchant with those of your […]

November 19, 2019

Special Considerations for Streamlining Mobile Checkout on WooCommerce

While the data tells us that many sites are seeing more mobile traffic than desktop traffic, conversions on mobile devices still lag far behind. So people are using their phones more but they use a computer to actually make the purchase which is a point of friction. Today we’re going to look at some things […]

November 14, 2019

What are PHP Workers and Why You Should Care

Have you ever browsed through your favorite coffee shop’s website and as you check out with that new order of coffee, you end up getting a 504 error after a delay? Or maybe you were browsing your favorite sports website and as you try to load the next page, it takes a while to load […]

November 11, 2019

How To Improve Product Search On Your Magento Store

Product search: you can’t live without it. At least, that’s until you start using cumbersome and awkward solutions that don’t deliver the right results. Choosing the right product search for your Magento store means finding an integration that allows for both easy customization and that delivers the results consumers are looking for. Magento’s default product […]

November 07, 2019

5 WordPress Plugins for Increasing Conversions

Staring down the WordPress plugins page, you find yourself asking what you should be installing. You want more conversions and you have a basic idea of what that entails, but you don’t know how that translates into what you see on the page. Here are 5 WordPress plugins that can help you to boost conversions.

November 06, 2019

Carrie Wheeler Talks Innovative Solutions with WIWP at WCUS

Another year of WordCamp US has come and gone, and we hope everyone who attended – and didn’t attend – found the best hosting solution for their business. This year, our partner Liquid Web was in attendance. Not only did they offer some incredible booth experiences (recap article to come!), but team members also hosted […]

November 04, 2019

Why WooCommerce is a Powerful Affiliate Marketing Platform

The goal of ecommerce marketing is to expose a store’s products to people most likely to buy them. There are many ways to achieve that goal: display advertising, email marketing, content marketing, and more.

October 30, 2019

How the Success of WordPress is Due to its Plugin Ecosystem

WordPress’s plugin ecosystem is one of its greatest strengths. As we write, there are over 50,000 plugins in the official repository, a number that doesn’t include premium plugins and custom plugins created for individual WordPress sites. Plugins range in functionality from tiny interface tweaks to full-featured ecommerce applications, all taking advantage of the hooks and […]

October 28, 2019

What Are Transaction Costs? How Ecommerce Reduces Costs

Ecommerce stores can reduce transaction costs in the overhead of running a business. But transaction costs still have enough of a presence to chip away at your profits. Transaction costs traditionally refer to any cost incurred by an entity that maintains or processes the exchange of currency for goods and services. It is not necessarily […]