Imagine what business would be like if you didn’t have to pitch and sell, or seek out and convince new clients to hire you. Imagine how different your business would be if your pipeline was consistently full and potential clients said “yes” with excitement after only a conversation or two. It’s possible. Providing clients with […]

With your CMS choices now more diverse than ever before, picking the right solution out from the crowd can be difficult. Two applications you’ll be introduced to early on are Magento and WooCommerce.

Running a WooCommerce store can be as exciting as it is frustrating. Besides identifying targeted sources of traffic, you also need to increase revenue across those traffic sources. Often, this requires implementing sales and marketing tactics to draw in more consumers and direct them to the products they need.  Another way to increase revenue, however, […]

Historically, consumer use of ecommerce stores has been a mystery to merchants. Traffic sources, bounce rates, and others were the metrics of educated guesses and opinions. Today, however, powerful tracking tools like Google Tag Manager for WordPress have brought data to that mystery, answering questions with a level of certainty never seen before.  These tools […]

Tracking interactions between customers and your ecommerce store is essential if you want to gauge the performance of your business. However, it’s not always obvious which interactions you should be tracking. If you track too little, you’re not getting the most representative picture, and if you track too much, the important data gets buried.  In […]

Gary Smith, Strategic Partner Development Manager at Nexcess, shares his thoughts on Magento 1, its history, and end of life. We cover the real story on PCI compliance, why staying isn’t the end of world, and how making the move to Magento 2 in your own timeframe comes with opportunities for growth.  Ready to begin […]

Agencies have a clear charter for their clients: help them get the best ROI from their technology solutions.  Part of that is making the platform recommendations that help merchants achieve their vision and drive growth. Nexcess managed hosting makes those choices easier, but the decision process still requires navigating a range of different options, each with […]

An ecommerce blueprint is your agency’s lifeline. As a vital foundational document, it helps you create a clear strategy for delivering results to a client; results that go beyond just KPIs and metrics.  A well-executed blueprint should not just be a list of requirements and solutions. Instead, it should be seen as an evolving guide […]

Success and income posturing are a constant throughout social media. Across the Internet, freelancers and agency owners tout their high-dollar contracts and big money months. The hustle, grind, and slay lifestyle is glorified through staged luxury lifestyle photos. But eventually, these same people making a big splash, and even bigger claims, slowly fade away or […]

Product search is perhaps the most overlooked feature of ecommerce stores. When it works well, nothing is said. When it doesn’t, consumers flock to the competition, where they don’t have to try and hunt down the product they want. Despite the importance of search, many merchants continue to ignore it. If you’re not sure if […]