It’s no secret that that advertising on the web doesn’t generate the returns it used to. The online advertising industry is growing, which is good for Google and Facebook, but the revenue per ad is shrinking, which is bad for publishers. Over the last year, the use of ad-blockers on mobile and desktop has increased, […]
Instant messaging has taken off in a big way over the last couple of years. The market is dominated by chat platforms from the big social network giants like Facebook, and by startups like WeChat, but no one has had more success in the business world than Slack. Slack is a group-chat platform focused mainly […]
Last month, we published The Ultimate Guide to Prepping Your Magento Store for Around-the-Clock Holiday Sales in partnership with Groove. The ebook is a comprehensive guide to getting your Magento eCommerce store in shape for the holiday season. If you haven’t already started to prepare, time is running out to give your customers the best […]
The payment processing industry will stop accepting payments from sites that use versions of TLS older than 1.2. WordPress is an excellent eCommerce solution for smaller online retailers and for selling digital products. eCommerce on WordPress usually requires the use of a payment processor. It’s almost never a good idea to take money directly — […]
Magento eCommerce stores are high value targets for online criminals. Thousands of dollars a month pass through even small stores, and although the vast majority of those stores use external payment processors, malware embedded in the store’s pages could still be used to steal data as the user enters it. Using an external payment processor […]
I’ve written on this blog before about using WordPress to “blog your book”. Today, I’d like to focus on using WordPress as a book publishing platform. When you blog your book, you write blog articles with the intention of turning them into a book at some point — the book is a collection of blog […]
With the number of CMS vulnerabilities reported over the last few years, site owners might feel they are under siege. Online criminals love nothing more than a juicy vulnerability in a popular content management system. The underlying motivation of most criminals is easy to understand — they want to make money. The online criminal economy […]
When the Customizer was first introduced to WordPress a few years ago, it was intended as a simple interface for making changes to WordPress themes. Even non-technical users could tweak themes and see the results in real time without having to commit changes and preview them on the front end. However, the Customizer didn’t go […]
One of the best ways to generate revenue from a WordPress site is to offer subscriptions for premium content. For general interest sites, offering subscriptions usually isn’t the best way to go, but if your site offers valuable information to an audience prepared to pay for it, then charging for access can offer better returns […]
At some point in the life of a WordPress site, its owner will want to make changes significant enough to justify blocking access to the site. It’s not a good idea to leave a site online when major changes are being implemented. A site with rough edges looks unprofessional and visitors won’t know that it’s […]
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