Email Analytics: How to Track What’s Working and What Isn’t
Email analytics help ecommerce store owners interpret the results of their campaigns. Learn how to define your goals, and the six key metrics to track.
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The Basics of Using Social Media for Marketing Your Ecommerce Business
Successful social media marketing requires understanding the top 4 social platforms for ecommerce businesses: Facebook, Twitter, Instagram, and Snapchat.
Understanding the Google Analytics Attribution Model
Properly understanding attribution is critical if ecommerce owners want to know what's driving sales. Google Analytics makes attribution modeling simple.
Getting the Most out of Facebook for WooCommerce
See how to integrate Facebook for WooCommerce into your ecommerce store. You'll reach a bigger audience and build stronger customer relationships.
Is Dropshipping Profitable?
Is dropshipping profitable for your business? It depends on what you sell, your sales platform, your market, your suppliers, and your pricing.
What Is CRO and Why Does It Matter?
An introduction to conversion rate optimization (CRO). Learn what CRO is and how to use it to make your ecommerce site more profitable.
Calculating Ecommerce Growth Projections
Accurate business forecasting can help you prepare for ecommerce growth. See the most common methods and how to use them.
The Importance of Email Marketing and Why You Need an Email Marketing Strategy
Your email marketing strategy will have an impact on the overall success of your ecommerce business. See why — plus tips to help you develop your plan.
AliExpress vs. Alibaba Dropshipping: What You Need To Know
AliExpress vs. Alibaba: How to choose the right option for your dropshipping site, based on pricing, product types, supplier types, and shipping methods.
Leverage Emotional Brand Triggers To Increase Website Conversion Rates
When you understand the emotions driving your clients to buy, you can craft the narrative of your brand and drive website conversion rates.
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