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Chris Lema

WooCommerce Payment Gateways: Choosing the Right One for Your Online Store

Online store owners spend hours meticulously tinkering and tweaking their ecommerce site’s look and design, yet give less consideration to how their customers will actually pay for their products and services. Given that 12 percent of customers will abandon their cart if the checkout process is too complicated, choosing the wrong payment gateway can hurt […]

WooCommerce Security: How Secure Is Your Customer’s Data?

For online store owners, cybersecurity is mission critical. Today, you’re not just selling products and services, you’re selling a secure shopping experience. When customers don’t trust you enough to enter their payment information, you get high rates of shopping cart abandonment. But cybersecurity threats are constantly evolving and getting more sophisticated. Now, hackers use so-called […]

The Only eCommerce KPI Metrics Glossary You’ll Ever Need

If you hear people talking about KPI metrics, or more explicitly eCommerce KPI metrics, and didn’t want to be the one that raised your hand to ask what they were talking about, we have you covered. Let’s begin with a couple of definitions to make sure we’re on the same page as we walk our […]

Four Things You Can Do to Optimize eCommerce Store Speed

Every one of us knows from direct experience that if a website takes time to load, especially if we’re looking for something, we’re more likely to move on than to wait. An Akamai report on the State of Online Retail Performance noted: For peak conversions, store sites have to load in under 2.7 seconds and […]

Introducing Managed WooCommerce Hosting

“Shopify doesn’t require any work…” We were sitting outside at a friend’s backyard fire pit. The conversation was about work. My buddy was the technology person at a company doing a ridiculous amount of business online. He wasn’t part of the technology team. He was it. One guy. He’d been brought into the company to […]