Enterprise organizations choose WordPress for their primary website and for secondary sites more often than any other content management system. As we reported last year, WordPress is neck-and-neck with Adobe Experience Manager for primary sites, and the clear leader for other types of sites, including marketing sites, eCommerce stores, and internal sites.

Is it better to maintain backward compatibility with out-of-date software or to encourage users to update to more recent versions? Backward compatibility with old versions of PHP keeps WordPress accessible to non-technical users who can’t update. On the other hand, maintaining backward compatibility is a lot of work for developers and prevents them from taking […]

Magento Live Australia has come and gone, and another year of informative information, actionable strategies, and future predictions has passed. For Merchants, changes to Magento such as the 2.3.1 update, came with a promise of increased accessibility and improve integration. For developers, roundtables, discussions, and future developments came with both personal, professional, and business recommendations […]

Customer retention is key to building a successful and sustainable eCommerce business. Loyal customer spend more and visit more often. They are more likely to promote your store to their network. Customer retention is also less expensive than customer acquisition. Investing in customer retention and loyalty is just as important as filling the purchase funnel […]

Autoblogging was once a popular way to use WordPress. Autoblogging plugins could pull in content from other websites and republish it, creating a low-cost and low-effort site that attracted search traffic and generated advertising revenue.

So you’ve set up your ecommerce store, you’ve found excellent products, and now you’re sitting back and enjoying the profits. Only you’re not, because no one is visiting your site. Just like with brick and mortar stores, eCommerce stores need to attract new customers in order to make a profit and maintain growth.

Most web traffic is generated not by humans, but by software. Last year, just over half of all web traffic was machine generated — no humans in the loop. Software web users are called bots. Bots can be divided into the good and the bad. There are more bad bots than good by a wide […]

I think you’ll agree with me when I say: WordPress maintenance can be a pain. Almost all WordPress users have heard stories about plugin updates or theme updates breaking sites, or worse, websites getting hacked. This WordPress maintenance checklist will take away the pain from keeping your website running stable and secure. It’ll give you […]

The WordPress theme development scene is as vibrant as it ever has been. As WordPress and WooCommerce continue to grow in popularity, the market for themes grows too. Professional theme developers can build a business creating custom themes for clients or selling themes in the many theme marketplaces. And, even if you don’t want to […]

WordPress began life as a content management system focused on blogging. In the decade and a half since, it grew into a full-fledged content management system suited to any sort of site, including business sites and eCommerce stores. But WordPress still has its blog-engine DNA, and, when first installed, is configured to publish a list […]