As more business is conducted online, effective ecommerce website design is key to growing your brand.
Customers all over the world turn to online stores for their convenience and abundance of options. If an ecommerce website is well-designed and easy to use, you’re much more likely to see those customers purchase month after month.
No matter which type of ecommerce business you have, strong design is a must. Let’s look at some tips and examples of ecommerce websites using effective design to drive business to their online stores.
- Ecommerce website design tips
- Well-designed ecommerce website examples
- Different types of design elements for ecommerce stores
Ecommerce website design tips
No matter the industry or business model, maintaining a sleek, professional, and user-friendly online experience should be a top priority.
Whether you’re an ecommerce veteran or a beginner looking to build an online store, there are a few design elements to keep in mind that will help you achieve the most effective site possible. Here are our top four tips for creating the best ecommerce website design for your business.
When setting up your ecommerce website, try to create a website that’s easy to navigate from the homepage all the way to your checkout screen. An intuitive design can make even the biggest ecommerce websites seem simple.
Helpful tools here will be drop-down menus, effective headers, and redirect links. Try to keep scrolling to a minimum to prevent customers from losing their place. Think of storing products in convenient categories and keeping landing pages as simple as possible.
Optimize for mobile
Mobile is king. Perhaps one of the most important ecommerce business tips is the focus on mobile-optimized sites. If your ecommerce site is incomplete, slow, or illegible on mobile devices, you’ll lose potential customers at an alarming rate.
When you optimize your site for mobile users, there are two main benefits: your customers will be able to effortlessly interact with your products and your SEO will improve.
Google has and will continue to take a mobile-first indexing approach to determine SEO ranking placements—basically, if your online store accommodates mobile devices, you’ll have a better opportunity to appear when prospective customers type your product type into the search bar.
The best ecommerce websites have eye-catching and user-friendly homepages. Most users decide whether to stay on a website within the first couple seconds of the homepage loading.
Some elements of a successful ecommerce homepage include high-resolution photography, a cohesive color palette, unique and accessible typography, and clear branding. Lifestyle photographs that highlight your goods or services in action can bring your brand to life.
You can easily do this using ecommerce website templates that have user-friendly features built-in.
Conversion is one of the more important ecommerce terms to know. Conversion rates measure how well you convert site visitors into paying customers.
At each step of the way, give your users the opportunity to place items in their cart and check out quickly. Set up your online store with abandoned cart reminders and notifications when customers leave items without checking out. Allow users plenty of opportunities to interact with your site and get on your mailing list.
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Well-designed ecommerce website examples
We’ve covered the importance of web design in ecommerce and some helpful tips to keep in mind. But perhaps the most fruitful ideas for your online business will come when you see effective ecommerce website examples in action.
Here’s a list of 40 online store examples that create a memorable user experience.
Buffy is a great example of how to market your ecommerce website as a rapidly growing company. Buffy’s comforters, sheets, and pillows take center stage in its site’s photography. The rounded edge of the letters in their typography gives off a nostalgic, soft, and “comfy” feel, a hallmark of their brand voice.
Simplicity and focus on a slim but growing line of products makes for a great website design from this eco-friendly bedding company.
Prose sells custom hair care products for customers looking to build an effective hair care regimen. Prose is the perfect example of an ecommerce website that leads with conversions and leverages customer interaction.
Their repeated call-to-action of “Get Your Formula” leads customers to a simple, clear, and valuable quiz that allows them to see what hair routine they would most benefit from. Prose’s use of models with all different hair types ensures no customer feels left out.
Bombas started with socks and grew to include T-shirts and other types of clothing accessories. Their online shopping homepage showcases their flagship product, Bombas socks. While you may be eager to bring attention to your newest products, showcasing your most popular product is the best way to capitalize off existing brand awareness.
As a growing ecommerce business, take note of how other companies are expanding their product lines and incorporating them into their web design.
Toms’ shoes very famously started with a mission to not only sell shoes but also provide shoes to those in need. From a small start-up, Toms grew to be one of the most recognizable shoe companies in the world.
You’ll notice in their web design they still find ways to incorporate simple graphics that reinforce their mission and, in turn, their brand. Pictured on their homepage, you’ll see a black and white ribbon reading “1/3 OF PROFITS FOR GRASSROOTS GOOD.” When creating your online store, find ways to incorporate clear messaging like this that reinforces your story.
Your ideal webshop design should reflect the look or feel of your products.
JetBoil does just that with a simple and memorable color palette. JetBoil’s fuel tanks and many of its other products are black with orange and white accents. As you can see in their web design, they’ve chosen a black background with white text and orange accents. It’s the perfect way to give your website the personality of your product.
Dyson’s ecommerce website design is interesting for a couple of reasons. First, unlike Bombas, Dyson has grown into such a familiar brand that they’ve chosen to focus their homepage on new products instead of their bellwether vacuum cleaners. Once your business is big enough, you may not need to lean on your existing lines to prop up new product launches.
Dyson also uses moving imagery instead of photography. On their homepage pictured above, a woman is actively demonstrating their new flat iron as the camera flips from various close-ups on the product in use. Video imagery on your homepage can be an eye-catching feature for online businesses trying to make a lasting impression.
Kajabi is a great example of what types of digital products to sell in ecommerce and how to market them effectively using web design.
Kajabi sells course-building software for entrepreneurs looking to create and sell online courses. As you can see, their web design is sleek, professional, and informative. You’ll notice Kajabi showcases their free trial and demonstration. If you’re selling digital products or services, customers who are offered a free trial are much more likely to convert into paying subscribers.
Allbirds is another example of an ecommerce website design that leverages its mission to drive business. Even in their sparse text, they choose to call attention to the eco-friendly nature of their shoes.
By incorporating outdoor photography of their products in use, they connect their environmental mission to their customer. Plus, Allbirds’ site is simple and easy to navigate.
BarkBox has capitalized on the popular ecommerce trend of subscription boxes. What started with grooming products from companies like Dollar Shave Club has evolved into a major industry with companies like Stitch Fix, BirchBox, and Scentbird staking their claim.
BarkBox’s ecommerce website design prioritizes conversion by offering how-to tutorials, free offers, and discounted subscriptions. Users unfamiliar with the subscription box trend can easily click through the process of selecting their themed boxes for each month.
No matter what type of ecommerce business you run, your homepage should always showcase your goods or services in a clear, impactful way. That’s exactly what MVMT has done with their homepage.
A variety of both men's and women’s watches are pictured in a way that resembles a display case. Immediately you get a feel for the different options of watches available to you while still maintaining a simple, cohesive feel.
Bloomscape sells plants and plant care tools, and their website content is focused on making gardening accessible. For beginner plant owners, Bloomscape features video clips of how their products ship and how to care for plants. The video clips keep users engaged and interested in Bloomscape's products.
The use of white background compliments the vibrant greens from their plant selection. As a business owner, you can almost never go wrong with high-resolution photographs of your products up against a white background.
The best ecommerce websites establish a value proposition. A value proposition is an innovative or unique aspect of your product that can win customers. Purple is a prime example.
Their ecommerce website leans on their colorful name and product, they call attention to their grid technology that makes their mattresses so comfortable. By using photos and videos of what’s actually inside their products, customers begin to understand what makes a specific product in a saturated market so special.
13. Snarky Tea
Snarky Tea is a growing brand featuring teas for detox and other wellness benefits. They effectively use media callouts on their homepage, citing appearances on Shark Tank, Bravo, and in Vogue.
As a growing business, make sure to incorporate media presence into your ecommerce website design as a form of social proof. If visitors to your site see a name they recognize, they will be more likely to trust your brand (and convert into a paying customer!).
DJI is one of the world’s premier manufacturers of civilian drones, a rapidly growing trend. Their innovative ecommerce website design features stunning photography and video footage.
Most of the video footage used on their website has been taken by DJI drones, which is a great way to show prospective customers what they can expect from their products. Users get a feel for how the products function and which drones take different kinds of footage. It’s hard to visit this site and not want a drone.
Oura is a phenomenal example of a simple ecommerce website that highlights one specific product. The Oura Ring tracks your sleep quality and can monitor many important health indicators.
The use of deep blues and sleek typography gives off a feeling of relaxation and comfort, which is ideal for customers seeking better sleep.
Ritual makes vitamins simple, and their website reflects that. Ritual’s webshop design is characterized by bold, bright yellows. Their close-up photos of their vitamins leave users wanting to reach out and touch them. Evoking a tactile experience in your imagery can be a great design technique.
Mejuri offers a variety of handcrafted, fine personal jewelry made from precious metals at affordable prices. Their ecommerce website design reflects the elegant essence of the brand.
Upon landing on the homepage, visitors are welcomed with crisp, high-resolution imagery of the brand’s exquisite pieces, set against a neutral backdrop that accentuates the jewelry's allure.
Each product page is rich in detail and sophistication. It includes multiple views of the product, information about the item's specs (like size and weight), and customer reviews. These promote transparency and help build trust — increasing the likelihood of a conversion.
Moreover, simple menus and submenus make navigating the website relatively easy.
18. Blenders Eyewear
Blenders Eyewear aims to be the go-to brand for trendy, high-quality sunglasses and other eyewear. They offer a vast array of designs, from vibrant and playful to classic and sophisticated, ensuring there's a pair for every personality and occasion.
The homepage bursts with lively imagery. It features people from all walks of life rocking their Blenders with confidence, including Formula One driver Max Verstappen.
This ecommerce site’s design is sleek yet energetic, mirroring the brand's youthful and vibrant vibe. Clear categorizations, based on elements like gender and shape, make for effortless navigation, empowering users to quickly find the perfect pair for their circumstances.
Boost sells nutritional drinks that support various health needs.
Their homepage seamlessly merges vibrant visuals of the products with snippets of vital information about their main health benefits. This is an example of an ecommerce website that offers a very positive first impression.
The design is clean, with intuitive navigation that guides visitors through the various product categories, ensuring they can quickly find what suits their needs. The product pages are brimming with information, from nutritional facts to benefits, helping consumers make well-informed decisions.
The interactive elements, like a protein quiz tool and a physical store locator, and strategically placed calls to action, such as Shop Now or Learn More, enhance user engagement and guide potential customers through the purchasing journey.
Boost’s brand ethos, which is all about providing customers with the nutrition they need to “get more out of life,” is consistently conveyed through the website's imagery and content.
Joybird, which sells handcrafted mid-century furniture, is one of the best ecommerce website examples you can find.
Visiting their online store feels like stepping into a curated design gallery. The brand’s homepage immediately engrosses users with inviting visuals of thoughtfully decorated interiors adorned with high-quality furniture pieces, hinting at the possibilities that Joybird’s products offer.
A user-friendly interface enables seamless navigation, with categorizations that help refine choices based on individual preferences.
Strategic calls to action, like Start Designing, Find Inspiration, and Shop the Collection, are peppered throughout the site, driving user engagement and facilitating conversions.
Casper offers an array of sleep products, including mattresses, pillows, bed frames, sheets, and duvets.
Minimalistic design, combined with soft color palettes, evokes a sense of tranquility, aligning perfectly with the sleep-centric narrative.
The brand ethos, which revolves around the transformational power of quality sleep and the role Casper plays in achieving it, is woven seamlessly throughout its ecommerce site.
Furthermore, each product page is a masterclass in transparency and detail, from breakdowns of the tech and design behind each item to 3D visualizations to customer reviews. This ensures users are equipped with all the information they need to make a decision.
The intuitive layout offers easy navigation through all the different pages and sections of this online store.
This is undoubtedly one of the best ecommerce website examples out there.
Misen is an ecommerce store that sells kitchenware, like knives and cookware.
The brand champions the philosophy that superior tools lead to superior culinary experiences.
Misen’s goal and unique selling proposition (USP) is that it can provide these tools to customers at affordable prices. This is encapsulated on the company’s homepage through a powerful slogan that reads "Incredible Tools at Honest Prices" and a tagline that states “Better Cooking Doesn't Need to Be Expensive.”
Mouthwatering dishes and close-ups of the brand’s premium-quality kitchen tools in action all but convince any visitor to give the products serious consideration.
Additionally, an intuitive layout and detailed product page with engaging visuals further combine to make the shopping experience as delightful as the cooking one hopes to do with these tools.
Brooklinen sells luxury bed linens, towels, and other home essentials without the markup that’s customary with physical retailers.
The company leverages their high reputation to drive business, especially for their flagship product, bed linens.
On the homepage, the ecommerce store showcases endorsements from top publications like Vogue, GQ, and The Wall Street Journal, and informs prospective customers that it has received over 100,000+ reviews. This helps builds credibility with visitors from the onset.
Overall, Brooklinen’s ecommerce site design is clean, fresh, and uncluttered. It employs a calm, neutral color palette that reflects the comfort and serenity that its products promise. The product images are high-resolution, capturing the fine details and quality of fabrics used.
Gymshark is a fitness apparel and accessories brand, targeting athletes and gym enthusiasts. The company started in the UK but has now expanded their operations to the international scene, including the U.S.
Gymshark’s ecommerce site is as dynamic and agile as the athletes it caters to. Their homepage features high-quality images of fitness models wearing the products, immediately resonating with the target audience. It manages to display a lot of the brand’s core products without making the page feel cluttered.
The site is easy to navigate — users can easily browse through different categories, collections, or even the brand’s latest releases.
Each product page provides a comprehensive view of the item, complete with detailed descriptions, fabric information, size guides, and customer ratings. This ensures shoppers have all the information they need to make a confident purchase.
25. Fairway & Greene
Fairway & Greene specializes in golf apparel, catering to both avid golfers and those who simply appreciate upscale sportswear. Their product lineup includes polos, sweaters, and outerwear.
This is an example of an ecommerce website that embodies the elegance of golf. Each product is showcased in clear, high-definition images, often with models in golfing stances, which provides a realistic feel of how the attire would look on a real person.
Furthermore, the website boasts a clear and user-friendly navigation system. Categories are intuitively organized, and a responsive search feature allows for quick access to specific products.
All these features ensure a smooth, hassle-free shopping journey for customers browsing this ecommerce website.
Manscaped is a leading brand in the men's personal care industry, specializing in below-the-belt grooming and hygiene. They’ve become a very popular brand in recent years and their expertly designed online store could be one of the reasons for that.
Their website exudes a masculine, sleek vibe, with a touch of humor that aligns perfectly with their unique product niche and marketing approach.
Easy navigation, clear calls to action, and genuine customer reviews are woven seamlessly into the shopping experience, making Manscaped's website a stellar example of brand identity meeting user functionality.
High-resolution product images accompanied by detailed descriptions give potential buyers a comprehensive understanding of each item's utility.
Cuyana is a women’s fashion brand built on the idea that "fewer is better,” (that is, having fewer but higher quality items makes for a better wardrobe). This brand offers minimalist women's apparel and accessories, crafted with attention to detail.
Upon landing, visitors are greeted with a powerful brand message — more specifically, that its products are made sustainably and are designed to last.
A clean design that features a muted color palette ensures products remain the focal point.
Meanwhile, an intuitive layout allows shoppers to browse seamlessly across different sections of the site.
And as they browse, they're met with beautifully shot, high-resolution product images that capture the craftsmanship and essence of each item.
28. Verve Coffee Roasters
Verve Coffee Roasters is a specialty coffee company that offers a diverse range of freshly roasted coffee beans sourced from various regions of the world.
Their lineup also includes brewing equipment and accessories, making it the go-to destination for coffee enthusiasts seeking the full spectrum of the coffee experience.
Verve's ecommerce site design is a delightful blend of aesthetics and functionality that speaks directly to coffee lovers.
A clear layout, paired with intuitive navigation, ensures an effortless shopping journey. Their product listings are detailed and educational, providing customers with insights into bean origin and flavor profile.
The site also uses interactive elements, such as a coffee quiz that’s designed to help customers find their perfect coffee match.
Calls to action are seamlessly integrated, guiding users toward exploring new releases or learning more about the company and their product portfolio.
Chubbies’ flagship product is men’s shorts, but they also sell swimwear, shirts, and pants.
Chubbies is one of the best ecommerce website examples in our list because it’s a true reflection of the brand's essence: vibrant, energetic, and unapologetically fun.
The site's design is bursting with color and vibrant visuals, immediately conveying the brand's lighthearted spirit. The playful ambiance is further enhanced with cheeky product names and sprinkles of humor in the copy. All these features result in a memorable user experience.
Beyond the playful aesthetics, the website is structured for seamless navigation, making it easy for shoppers to find their preferred style or product category.
Each product page boasts detailed images, compelling descriptions, and customer reviews to ensure shoppers are well-informed before they make a purchase.
30. TULA Skincare
TULA Skincare offers a curated selection of products targeting people who prioritize science-backed, effective skincare solutions.
The brand’s ecommerce platform beautifully captures the brand's ethos of clean, holistic beauty. The site greets visitors with a clean design, complemented by soft blue hues that evoke a sense of tranquility and mirror the brand’s promise of skincare that soothes and nourishes.
Navigation is a seamless experience, with clear product categorization. There are also interactive elements like a Skin Quiz that prospective customers can use to get personalized product suggestions.
High-resolution images and detailed product descriptions help users understand the benefits and ingredients of each product thoroughly.
The checkout process is streamlined for ease and is sprinkled with strategic incentives like discounts to encourage purchase completion.
Yeti is a premium outdoor brand. They offer a broad spectrum of goods, including drinkware, bags, and camping gear.
This ecommerce website example embodies the rugged elegance the brand stands for. A blend of breathtaking outdoor visuals and product shots instills a sense of adventure, enticing users from the get-go.
Yeti's core value proposition, which revolves around durability and adventure, is evident throughout the platform to help the brand connect with their target audience (i.e., people who love the outdoors).
Detailed descriptions offer in-depth insights into each item's features. A smooth checkout process, with clear pricing and shipping options, caps off an excellent ecommerce experience with this brand.
Vincero sells watches that are designed for people who want to stand out. They also offer other accessories including bracelets, necklaces, and eyewear.
Upon entering Vincero's ecommerce site, you’re immediately greeted with a sense of elegance and sophistication. The website design, marked by a rich color palette and crisp visuals, offers a luxurious browsing experience akin to admiring a high-end personal accessories showroom.
The user experience is further enhanced by an intuitive navigation system, with clear categories based on gender, product type, and collections.
Each product page is rich in detail, offering users a deep dive into the item’s features, materials used, and customer reviews, ensuring an informed and confident purchase decision.
KREWE is a distinctive eyewear brand hailing from New Orleans, offering sunglasses and optical frames that resonate with the city's unique spirit.
The homepage dazzles with crisp imagery of faces donning their frames. An intuitive navigation system makes it easy for shoppers to find their desired style, whether they're seeking a bold statement piece or a timeless classic.
Dive into a product page, and you're presented with comprehensive details — from the inspiration behind each design to key features to the materials used. High-resolution images taken from various angles complement the vivid descriptions so customers can see every aspect of the product.
M.Gemi sells handcrafted Italian shoes for men and women. Their collections range from classic loafers to contemporary sneakers and sandals.
M.Gemi's ecommerce site design exudes sophistication with a minimalist aesthetic, placing the spotlight firmly on the impeccable artistry of the shoes. High-definition photos allow users to appreciate the intricate details, textures, and designs that set M.Gemi’s products apart.
Navigation is a breeze, with clear categories and filters that guide users to their preferred style or design effortlessly.
The checkout process is smooth, with transparent pricing and clear shipping and return policies.
W&P sells sustainable and eco-friendly kitchenware products.
Their website is clean and uncluttered. Like many other top ecommerce website examples we’ve looked at, it has a neutral background so the main focus can be on the products displayed.
Users can easily find products that meet their specific needs or interests thanks to intuitive navigation and well-organized collections. Vibrant, high-quality imagery provides an instant grasp of each product's purpose and aesthetic appeal.
Going deeper, each product page is a blend of compelling visuals, detailed descriptions, and insightful user reviews, offering customers a comprehensive understanding of the item's functionality and benefits.
Moroccanoil offers hair and body care. Their expansive product portfolio includes shampoos, conditioners, shower gels, and moisturizers.
High-definition product images immediately capture your attention when you first set foot on their site.
Navigation is a seamless affair with this ecommerce website. Products are organized into intuitive categories and collections, helping users easily find their desired items or explore the company’s offerings.
Calls to action, such as Shop Now, are strategically placed to entice users to delve deeper into their product range. Detailed product descriptions are complemented by authentic user reviews, fostering trust and driving conversions.
Away is an ecommerce website that mainly sells travel gear like suitcases, bags, and travel accessories.
Their homepage is impactful with high-definition visuals of their products. The site’s navigation is intuitive, segmenting products by type, making it easy for potential buyers to find what they’re looking for. Calls to action are strategically placed, enticing users to explore, customize, and ultimately purchase.
Each product page bears useful details, including specifications like size and color, features and characteristics, warranty, and return history. These are supported by crisp imagery that allows users to visualize the product’s utility.
The brand’s core value proposition of travel made easier and more stylish is consistently clear throughout the website through its impactful images and copy.
Ghostek is ecommerce store that specializes in protective gear for electronic devices.
Their homepage bursts to life with dynamic visuals of their products that give potential buyers an almost palpable sense of their quality. In their product pages, each product is further spotlighted with high-resolution images, capturing every angle and feature, which aids users in making informed choices.
Navigation is easy with clearly labeled filters that make sure that users can effortlessly identify and get to the right accessory for their device.
The brand's USP — advanced tech protection that's both functional and stylish — is evident throughout the site, particularly in the product descriptions.
39. Groove Life
Groove Life sells adventure accessories, including silicone rings, watch bands, belts, and wallets. Created for those leading an active lifestyle, their products are a fusion of comfort, durability, and style — elements that shine through this expertly designed example of an ecommerce website.
From the outset, Groove Life's website exudes a sense of adventure and rugged elegance. Vibrant, dynamic visuals of the outdoors on their homepage instantly communicate the brand's focus on active living.
The site layout is clean and user-friendly, allowing for straightforward navigation through different product categories. Each product page is detailed, with close-up images showcasing design intricacies, and comprehensive descriptions that explain the benefits and features of each product.
Primary stands out in the children’s apparel space with their unique approach. Their focus is on offering high-quality, versatile basics devoid of logos, slogans, or sequins.
Simplicity is the hallmark of Primary's ecommerce website, reflecting the brand's ethos perfectly. The homepage is a beautiful mix of simple styles and vibrant colors. Shots of kids in their natural, playful states, create an immediate connection with the target audience.
The navigation is clean and intuitive. Thoughtful categorization of items by age, clothing type, and even color, ensures parents can quickly locate what they’re looking for and makes the shopping experience smooth and efficient.
Different types of design elements for ecommerce stores
When you are learning how to build an ecommerce website, keep in mind that the ideal ecommerce website design is a combination of different design elements that come together to visualize your company’s purpose. To call attention to your products or services, take the following design elements into account when working on your site:
- Structure and layout
- High-resolution photography
- Optimized video content
- Unique, legible typography
- Clear, concise copy
- Persistent, relevant calls-to-action
Final thoughts: Best ecommerce website examples for 2024
A great ecommerce website can help you stand out from the crowd and turn visitors into loyal customers. As seen from these outstanding ecommerce website examples, a great design is a balanced blend of aesthetic appeal, exceptional user experience, and powerful functionality.
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This blog was originally published in June 2021. It has since been updated for accuracy and comprehensiveness.