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Understanding the Google Analytics Attribution Model

Understanding the Google Analytics Attribution Model

Properly understanding attribution is critical if ecommerce owners want to know what's driving sales. Google Analytics makes attribution modeling simple.

The Cost of Customer Acquisition vs. Customer Retention

The Cost of Customer Acquisition vs. Customer Retention

Should you be spending less on customer acquisition and more on retention? We examine the pros and cons and take a deep dive into customer acquisition cost.

WooCommerce Security: How Secure Is Your Customer’s Data?

For online store owners, cybersecurity is mission critical. Today, you’re not just selling products and services, you’re selling a secure shopping experience. When customers don’t trust you enough to enter their payment information, you get high rates of shopping cart abandonment. But cybersecurity threats are constantly evolving and getting more sophisticated. Now, hackers use so-called […]