Performance-optimized WordPress hosting is an essential component of a fast and reliable WordPress site, but hosting isn’t the only variable that affects performance. A host of other factors are involved in ensuring that the data your site sends to the browser is received and rendered as quickly as possible.

Customized t-shirts with fun logos are all the rage today. From sassy quotes to puns, and favorite superheroes to inspirational statements, we see people expressing their individuality in a number of different ways. Are you planning to set up such a t-shirt store yourself? Well, there are a few things you’ll need to get your […]

Sometimes, your WordPress site may behave in ways you don’t expect. Perhaps a widget has disappeared from its customary page, or an inscrutable string of letters and numbers are output onto the page, or instead of your WordPress site, all you can see is a blank white page. Usually, the cause of these problems is […]

One of the things we admire most about WooCommerce is its rich out-of-the-box functionality. A new eCommerce retailer can start selling in next to no time. They can focus on adding products and configuring their store without needing to install an array of extensions to add essential features. But including every possible feature would result […]

How does a browser load a web page? It uses a phonebook. Not an old-fashioned leatherbound book, but a service known as DNS and each page of that DNS “phonebook” are what are known as DNS Records. In other words, when you look for nexcess.net, your computer looks in the DNS “phonebook”, finds the number for […]

When you’re building your eCommerce empire, whether on WooCommerce or another platform, thinking about SEO from the start is imperative if you want to minimize costs and have the best chance to succeed long term. Last time, I talked about technical SEO for eCommerce. Using those strategies you can ensure that your website is crawl-able […]

Time To First Byte (TTFB) is the time it takes for a web server to respond to a request. It’s a metric reported by several page speed testers. It is also often quoted as being a primary means for measuring how fast a site is. The idea being that the faster a web server responds, […]

Gutenberg is a new visual editor rolling out to WordPress. But to truly understand WordPress Gutenberg, you need to know it’s also a lot more than that. WordPress Gutenberg is a block-based layout engine. But more than making things look pretty, Gutenberg really opens the door for new possibilities in WordPress. Wix and SquareSpace and […]

Online store owners spend hours meticulously tinkering and tweaking their ecommerce site’s look and design, yet give less consideration to how their customers will actually pay for their products and services. Given that 12 percent of customers will abandon their cart if the checkout process is too complicated, choosing the wrong payment gateway can hurt […]

For online store owners, cybersecurity is mission critical. Today, you’re not just selling products and services, you’re selling a secure shopping experience. When customers don’t trust you enough to enter their payment information, you get high rates of shopping cart abandonment. But cybersecurity threats are constantly evolving and getting more sophisticated. Now, hackers use so-called […]