Adding WooCommerce to the Genesis Framework is one of the best ways to build a stable and fast running eCommerce site. Due to the nature of the Genesis Framework, it has some quirks though. In this article, I’m going to walk you through the most important steps of the installation and customization process for your […]

Nowhere does your website design and user experience impact sales more than on your product pages. They’re the digital “display cases” that present your products in their best light, motivating shoppers to press the “Add to Cart” button. Effective product pages are beautiful, informative, and streamlined. They also express your unique brand. There’s no reason […]

When something goes wrong in a data center, their disaster recovery plan kicks in. A good disaster recovery plan aims to reduce data center risk to zero by implementing a range of redundancies and protections. To do that, it’s important to first walk through the data center risk factors out there.

Most designers and developers dislike everything about the sales process, but they love the end result: they get more clients. So while selling a prospect on how great you are may feel icky and uncomfortable, sales calls are a necessity if you want to stay in business. I’m one of those designers who doesn’t particularly […]

If you are anything like me, you have a hard time choosing a WordPress theme for your site. There are thousands of premium themes and even more free themes. I’ve spent many an hour scrolling through theme marketplaces, opening theme pages in dozens of tabs, and scrutinizing demonstration sites – all in an effort to […]

There comes a time in the life of many WordPress sites when you want to start selling something. Maybe you wrote an ebook, or are looking to offer a way for your users to support your work? Whatever the reason is for looking to sell something if you’re on WordPress the easiest way to do […]

Affiliate marketing is one of the easiest and fastest ways to begin monetizing your blog. As an affiliate blogger, you are using your blog to market and promote products from other businesses and when someone clicks on one of your unique affiliate tracking links and makes a purchase, you earn a commission. Managing affiliate links […]

ModSecurity helps to protect your site from a variety of attacks by matching up known attack patterns and identifying anomalies. Here’s what you need to know about the web application firewall and how it protects you.

Website migrations can be scary, but they don’t have to be. Here are 5 steps for making your moving experience as seamless as possible; starting from knowing what you need to back-up, and finishing with full DNS propagation and your new hosting solution going live.

Every website owner, blogger, marketer, and WordPress website owner who is selling products, services, courses, or programs and building an email list cares about one thing: how to increase website conversion rates. As a result, you’ll find a huge number of blog posts, articles, and infographics touting “the best button color” and the “best call […]