The goal of every Magento store is to increase online sales, and almost every day, a new strategy for doing so seems to pop up. But keeping up to date with the latest and greatest of these can be an impossible task, especially when you’re confronted by the enormous number of options available and need […]

On December 6th, 2018 the controversial new editor experience for WordPress dropped and it’s called Gutenberg. While many are concerned about how it was rolled out I don’t think that anyone can deny that Gutenberg is the future of WordPress. That also means that Gutenberg is the future of WooCommerce, so let’s dive in and […]

Depending on your business model, you might need to add custom fields to your WooCommerce products. Those could be text fields, select boxes, radio buttons, or any other type of input you can think of. You can add them so that they only show in the backend when managing your orders, or you can display […]

PHP 5.6 is the most widely used minor version of a programming language on the web. The PHP language is used on 79% of websites where the server-side language is known. PHP 5 is used on 58% of the web, and PHP 5.6 is used on around a quarter of all websites. It would not […]

WordPress has a fairly simple interface, but there is a lot happening beneath the surface that you don’t see. Every page load and configuration change may trigger dozens of functions which, in turn, may trigger dozens more. Most of the time, the activity is hidden and that’s a good thing: you don’t need to know […]

While many visitors may enter your site for the first time through a blog post, your homepage is the virtual front door of your WordPress blog. When someone visits your site directly through your main URL, it is the first page of your website they will see. Your homepage represents the first opportunity to make […]

Magento is a mature and feature-rich eCommerce application. It has everything a retailer needs to build an online store. But Magento, as richly endowed as it is, can’t be all things to all retailers. That’s why the Magento Marketplace and Magento extensions exist. They give developers the opportunity to put their own spin on essential […]

Tracking pixels. Retargeting pixels. Conversion pixels. Regardless of what you call it, a pixel can help you increase sales and better measure your own marketing efforts. But what is a tracking pixel and how does it work? How do you install it, and what are some real-world examples of how to use it? Keep reading […]

Credit cards have been around since the 1920s when oil companies and hotel chains began issuing them to their customers to buy at other brick-and-mortar outlets. Today, a big chunk of credit card transactions have moved online. Now, a single credit card transaction requires an intricate web of payment processors and encryption software to authorize […]

The web is rich with images and video, but it is primarily a textual medium dominated by the written word. The web is all about reading, and that means we have to pay attention to typography.