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July 01, 2020

Second Half of the Year Day

In so many ways, the first half of this year has been challenging for businesses and organizations. There’s a reason that nearly every email we exchange lately contains words like “unprecedented” and “uncertainty.” But we know that times of upheaval can also be times of tremendous positive change—if we are intentional about the ways we engage with our business, with our employees, and with ourselves.

June 25, 2020

How Your WordPress Blog Can Benefit From Custom Taxonomies

While categories and tags work great for most sites, if you’re a content creator, chances are, you can do better. You can create custom taxonomies in WordPress that use terms relevant to what your blog is about.

June 23, 2020

Using Google Shopping with WooCommerce

In the last 8 weeks, the world has been turned upside down. Major sports seasons were cancelled, summer concerts were cancelled, you can’t see or hug your friends, and business as we know it has been put on hold. Many industries are completely shut down, but if you’re in ecommerce you can still do the […]

June 18, 2020

What is PWA? Using Progressive Web Apps for Your Magento Store

What are Progressive Web Apps (PWAs)? Let’s begin by answering the question — what is PWA? PWA stands for Progressive Web Apps. Progressive web apps are a pattern for building web applications using HTML, CSS, JS and modern web browser APIs to bring a native-like experience. PWAs combine the best of 2 worlds: web and […]

June 16, 2020

What is WordCamp?

If you’ve never heard of  WordCamp before you might think it involves playing lots of Scrabble in tents in the woods. But WordCamps actually have nothing to do with camping & nothing specific to do with words or spelling. So, what is WordCamp? A WordCamp is (in non-pandemic times) an in-person gathering of WordPress fans […]

June 11, 2020

How to Import WooCommerce Products with WP All Import

Ready to add new products to your WooCommerce store? You can import WooCommerce products from any CSV or XML file with any file structure. Here are the steps to import any product with WP All Import: Create an import with WP All Import and select WooCommerce Products. Drag & drop the data from your import […]

June 09, 2020

Choosing the Best Free WordPress Popup Plugin for Your Site

WordPress popup plugins are a must for savvy website owners who want to catch visitors’ attention quickly. Fortunately, popup plugins are also cheap or even free for users to install on their sites.  With the large selection of free WordPress popup plugins has to offer us, it can be hard to make the right choice. […]

June 04, 2020

WordPress Plugins to Use for A/B Testing Marketing Efforts

Have you ever wished you could test an alternate a call-to-action or an ad placement on your site without the risking a negative effect on your conversion rate? You don’t have to make decisions blindly when it comes to your marketing. A/B testing gives you the hard data you need to make informed decisions regarding […]

June 02, 2020

The Basics of WordPress Automation Marketing

Have you ever felt stressed about the amount of time that tedious, repetitive marketing tasks require every single day? Trust me, you’re not alone.  Today, we want to give you the gift of two magical words: marketing automation. Whether you run a basic WordPress site or a full-fledged online brand, marketing automation will help streamline […]

May 29, 2020

Split-Test WooCommerce With Google Optimize

You know it is important to drive traffic to your WooCommerce store, since a portion of this traffic will become customers. However, how do you know whether your site is efficient at turning visitors into customers? The number of visitors who become customers is called the conversion rate. Conversion rates are important for any growing […]