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Blogging for Ecommerce to Give Your Online Store More Substance

June 16, 2022

You’ve probably come across many ecommerce sites that have a blog. It’s an important part of an ecommerce content strategy. Blogging is also an excellent way to inform your audience about the products and services your store offers. A blog also allows you to develop your brand voice or share your story with your audience.

Keep reading to learn why blogging for ecommerce is important and how to write a blog for an ecommerce website.

Why You Should Be Blogging for Ecommerce

Blogging for ecommerce helps you drive organic traffic to your site from new sources. It’s relatively straightforward — the more pages on your website, the more likely potential customers will find those pages and get familiar with what you’re selling.

Blogging for ecommerce can also boost your SEO. Search engines “reward” websites that offer answers to digital questions users have. Not only that — you actually offer your potential customers extra value by giving them free, useful information. Also, offering free and useful content adds extra value to your customers’ experience which, in the end, positively affects your overall business results.

Developing Ecommerce Blog Content

What to Write About?

When blogging for ecommerce, do keyword research first. Get familiar with terms your potential buyers search on the internet. You can then use these search terms in the content you create.

When you’re looking for ecommerce content ideas for blog posts, try to stick to evergreen topics. You may also want to refer to relevant current events. Keep an eye on news sites and create posts where you incorporate your views on novelties in your niche.

Interact With Your Audience Through the Blog

Another great way of getting ideas for ecommerce blog posts is to invite your visitors to share their thoughts in your blog’s comment section. This method may not give results right away, but you can get insight into what they want to read about.

Blogging for ecommerce is the fastest way your audience can learn more about your store as well as get familiar with how your products can help them. It’s also where they can leave feedback, constructive criticism, or mention things they like about your brand. Check social media platforms too. People there discuss their habits, tastes, experiences with certain products, and preferences, which can help you understand their perspective better.

Integrate Your Ecommerce Blog With Email Marketing

The point of using multiple ecommerce marketing strategies is to get customers into your sales funnel. Generally speaking, a sales funnel is the journey your potential buyers go through on their way to finalize a purchase.

For instance, choose email marketing to be at the top of your funnel. The next step would be growing your email list by sprinkling CTAs for newsletters throughout your blog. Then, you can announce new blog posts through structured email campaigns and, by that, follow up with your email leads. This way, you increase your brand’s awareness among people from your email list so they remember your store the next time they want to make a purchase.

Beyond Blogging for Ecommerce: Other Types of Content

Utilize Video

More than 82% of the internet traffic in 2021 was video content. This means many internet users prefer this form of content over traditional blog posts. Adding videos to your blog can help you reach a wider audience with different habits and preferences. Plus, 55% of customers in general watch videos before they make purchase decisions. Thus, video for sales can be a great asset for your site.

Video is a great way to:

  • Tell a story. Sometimes it’s hard to distinguish a brand from one another, so creating video content helps you tell the company’s story from your perspective. This form of content can also evoke the user’s emotion if you, for example, use soothing sounds and heartwarming visuals.
  • Present your product. A demo video helps users understand your product better and saves them time reading long technical descriptions related to it.
  • Incorporate tutorials. How-to is definitely one of the most sought-after types of content. This type of video is vital for a brand because it helps you generate traffic as more and more users look for tutorials and problem-solving guidelines.
  • Improve interaction with the audience. How about adding some interactive videos too? Insert a CTA people can click right away. Having interactive videos could be an interesting part of the ecommerce content marketing plan, where users can get familiar with your product as well as make a decision on the spot.

Share on Social Media

With more than 53% of the world’s population on social media, it’s essential to develop an effective marketing strategy that covers platforms where your intended audience is active.

Here are some of the ways you can use social media platforms.

Build Brand Awareness

If you’re launching a new product or even a store, you can start building buzz on social media platforms even before you’re ready to go live. Share your ecommerce blog content and engage with followers. Be consistent and patient because building brand awareness is a process that takes time.

Advertising

Developing blog content for your store can help broaden your audience over time, but if you want to speed things up a bit, opt for paid ecommerce ads. Most social media platforms offer advanced targeting tools to select your target audience according to location, gender, age, and other relevant elements. This way you don’t direct your efforts, money, and ads in general to people who are probably not interested in it in the first place.

Direct Sales

Facebook, Instagram, and Pinterest allow you to sell your products directly on your social media accounts. Social commerce definitely has some good sides:

  • You can set it up for free.
  • It provides your customers with an interactive and memorable shopping experience.
  • It simplifies the sales process because customers don’t have to click through an external site. They shop directly from their feeds which can positively affect your ecommerce conversion rates.
  • 70% of shopping enthusiasts discover new products and brands over Instagram. Why not help them find some of your products?

Managing Your Content

Here are some of the things to consider when managing your content.

Use a Content Calendar

Content calendars are a vital tool companies use to keep their content strategy on track. They help you stay organized and accountable on your blog and on social media. Rather than just focusing on your next post, you’ll develop a more holistic understanding of the topics and the overall content plan.

Plan Around Big Business Initiatives

Your company’s schedule is definitely one of the best places to search for blog content ideas. Plan your content around product launches, events, sales, and other happenings that are important for your business.

Be Consistent

When you create content in advance and stick to a schedule, you can keep a consistent flow. This is important because your audience then knows they can come back at any time to consume more new content.

Quality Over Quantity

There are a lot of ecommerce blog examples out there, which means your visitors have a wide choice when it comes to picking sources of the information they need. So, if they see long, boring, technical content that’s hard to read or filled with numerous grammar errors, they’re likely to go somewhere else. Use different services like Essay Writing Service or Grammarly.

Try to keep every post on point and skip the fluff. Break complicated topics into multiple posts or create a small series. It’s better for your readers and also gives you multiple pages which can improve your rankings in the SERPs as well.

The Best Platform for Ecommerce and Content

WordPress is still the best choice for blogging for ecommerce — as well as for your next online project in general. WordPress is a simple, yet scalable solution everyone can use for starting websites, online courses, membership sites, blogs, and ecommerce stores.

Plus, it’s open source, which means that WordPress doesn’t lock you into a private, inflexible platform with exorbitant fees. Instead, WordPress is a free, highly secure, and SEO-friendly tool you can modify however you want, whether you’re a beginner or professional. It offers over 50,000 plugins, including those that will power your ecommerce store.

Nexcess offers hosting specifically optimized for WordPress. For you, this means a scalable, faster, and more secure website with smart monitoring tools built in.

Check out our Managed WordPress Hosting and Managed WooCommerce Hosting plans. The latter is the first-ever hosting created specifically for the unique needs of WooCommerce stores.

Aaron Binders