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September 24, 2021

If you’re running an ecommerce store, it goes without saying that you want to increase your sales online and grow your business.

But how?

It is easier said than done. It’s no easy task to get more customers and increase online sales.

Here’s the good news though.

There are strategies you can implement to reach your target audience and grow your online business. For example, you can employ social media marketing. You can improve customer experience. You can facilitate your customers by simplifying the checkout process.

Let’s learn how to increase sales online for your small business.

Increase Online Sales

1. Leverage your social media channels

2. Provide free trials and giveaways

3. Offer free or subsidized shipping

4. Improve customer service

5. Simplify the checkout process

6. Create stunning photography

7. Display customer testimonials and reviews on product pages

8. Instill a sense of urgency

9. Support multiple payment options

10. Optimize your website for mobile devices

1. Leverage Your Social Media Channels

Most product marketers use Facebook Ads, Instagram Ads, and Twitter Ads in their digital marketing campaigns to increase online sales.

You can reach more customers by sharing products that interest your ideal customers on relevant social media platforms and improve your conversion rates.

You can start social media marketing campaigns to:

  • Connect to your target buyer personas on different social media channels.
  • Get your customers to purchase your products directly from social media posts using CTA (call-to-action) buttons.
  • Help your customers make better decisions through detailed photos and videos.

For example, you can create high-quality photos and videos of your products and share them on your Instagram as a content marketing effort. Your customers will see its true potential to decide for themselves.

Additionally, you can connect your online store to your Facebook account and grow your business by reaching the broader social media audience. Also, it builds up search demand and optimizes your SEO (search engine optimization).

2. Provide Free Trials and Giveaways

How to increase sales online — offer free trials

While the 2020 pandemic shifted the businesses online, scams followed too. In the U.K., online shopping fraud increased by 37% in the first half of 2020 compared to the same period in the previous year.

Customers are anxious about trying new products and ecommerce stores. They fear giving away financial details to malicious agents while transacting online.

You can bypass that by giving demos, free trials, or money-back guarantees. It will provide your customers with the chance to test your product before committing.

Once the trial ends, your customers can confidently upgrade to the premium version, increasing your online sales.

With your social media channels, you can also try arranging a giveaway — providing the premium version to a few customers for free. It will promote your product and social media platforms and provide you with reviews for improvement and email lists for email marketing.

3. Offer Free or Subsidized Shipping

In the U.S., nearly half of the shoppers term extra fees — shipping charges and payment processing fees — as their top reason for abandoning their cart.

Popular retailers find their way around it by offering free shipping to their consumers. You can also adopt this tactic by incorporating the product’s shipping cost in the product pricing and marketing your free shipment to increase your sales online.

If that doesn’t work for your business — the higher price pushes away new customers — you can offer free shipping if a customer meets the minimum order limit.

4. Improve Customer Service

Walker’s 2020 customer experience study found that user experience provides the most critical competitive advantage in the modern business atmosphere.

For online stores, it’s crucial due to limited personal interactions. Instead of distance, staff, and prices as in physical stores, customers look for customer support, return policy, and website functionality.

Customers who like your products encourage their friends and other internet users to check you out. A review on a social media website becomes a better word of mouth than the actual word of mouth.

To improve your customer experience:

  • Add a FAQ page on your website.
  • Mention your contact information on the homepage.
  • Optimize your search function with tags and common search phrases.

Also, consider an ecommerce customer service software to provide better customer service and increase your sales online.

5. Simplify the Checkout Process

Complicated checkout processes accounted for 18% of abandoned shopping carts in the United States in 2021 so far. Whenever possible, offer a guest checkout option to permit customers to purchase your products right away.

Also, you can simplify your checkout page by:

  • Removing unnecessary steps, pop-ups, and fields:
    • Full Name instead of First Name and Last Name.
    • Avoid company names and multiple address lines.
  • Ensuring proper operations at all times — no time out.
  • Using single-page checkouts.

6. Create Stunning Photography

A picture is worth a thousand words.

In online businesses, your potential customers judge the look and feel of your product through the photos you have on your landing pages or social media platforms. Therefore, getting product photography right is a big deal.

Include several studio images and real-life videos on the product page to increase conversions and reduce bounce rate.

7. Display Customer Testimonials and Reviews on Product Pages

How to increase sales online — include customer reviews

User reviews, customer testimonials, and case studies add social proof to your products.

In 2021, seven out of every ten customers read reviews left by other customers before deciding on a product. Many go to Amazon and review websites or check out YouTube reviews of the product they intend to buy.

A product consistently receiving negatives will hurt your online sales. Follow up on the issues and make improvements.

8. Instill a Sense of Urgency

By creating a sense of urgency, you can persuade customers to buy a product at that moment with time-sensitive offers.

You can do so by:

  • Providing discounts.
  • Offering free shipment.
  • Adding unique bonuses.

9. Support Multiple Payment Options

How to increase sales online — provide various payment options

Not everyone uses American Express credit cards. To increase sales online, you have to consider all your customers and provide multiple payment options.

If you reject their payment method, you leave money on the table. Support multiple popular payments and reduce your store's cart abandonment rate.

10. Optimize Your Website for Mobile Devices

How to increase sales online — optimize for mobile devices

eMarketer shares that 65% of online customers in 2021 make their purchases through their mobile devices. It is only going to increase from here.

You need to ensure that your mobile visitors can easily navigate and make purchases from their mobile phones to increase sales online. For that, your ecommerce platform should render correctly on smaller screens.

Final Thoughts: How To Increase Sales Online — 10 Actionable Tips

Having learned how to increase online sales, you can go ahead and implement these marketing strategies.

Try experimenting with these strategies for your ecommerce business until you find the right strategy mix that fits your needs and boosts your online sales.

Think it’s too much to handle?

Check out StoreBuilder — a powerful ecommerce website builder that makes it easy to get these strategies in action. Or, try our fully managed WooCommerce hosting for yourself.

Maddy Osman
Maddy Osman

Maddy Osman is a WordPress expert and WordCamp US speaker. She is a WordCamp Denver organizer and also operates The Blogsmith, an SEO content agency for B2B tech companies that works with clients like HubSpot, Automattic, and Sprout Social. Learn more about The Blogsmith's process and get in touch to talk content strategy: www.TheBlogsmith.com