Most notable ecommerce sites in every state

Here’s what we’ll cover:

Notable ecommerce brands in every stateTop ecommerce companies in the USAMost popular ecommerce niches across the U.S.Final thoughts: What are the top ecommerce companies in the USA?

The U.S. is regarded as the most developed market for ecommerce shopping globally. Statista reported that U.S. retail ecommerce sales hit an estimated $1 billion in 2023. They’re projected to exceed $1.5 trillion by 2027.

Out of the 6.8 million online stores currently in the U.S., you probably want to know who's crushing it in this massive market.

Keep reading to learn what brands and niches are popular with online shoppers, so you can adjust your ecommerce strategy and grow your online store.

Notable ecommerce brands in every state

These notable ecommerce stores are top-performing ecommerce businesses headquartered in their specific states, leaving out big ecommerce retailers across the U.S., like Amazon, Etsy, Walmart, and eBay.

Notable ecommerce brands in every state

Top ecommerce companies in the USA

Top ecommerce companies in the USA.

Amazon is the largest online marketplace in the U.S. in terms of monthly organic traffic, followed by Apple, Etsy, Walmart, and eBay. If we had included these popular ecommerce platforms in the previous section, they’d have topped every state, making it difficult to see any statewide trends.

Now, let’s take a look at the top 20 ecommerce companies in the USA to see what brands and niches have a wider appeal.

Amazon logo.

1. Amazon

Headquarters: Washington.Products: Range of products, including toys, clothing, health, beauty, electronics, furniture, home decor, and sporting goods.Average monthly organic traffic: 942,336,559.
Apple logo.

2. Apple

Headquarters: California.Products: Electronics, including phones, tablets, and wearable technology.Average monthly organic traffic: 538,478,591.
Etsy logo.

3. Etsy

Headquarters: New York.Products: Vintage items, handmade goods, art, and crafts.Average monthly organic traffic: 253,350,153..
Walmart logo.

4. Walmart

Headquarters: Arkansas.Products: Big box retailer offering grocery store products, apparel, electronics, toys, and home furnishings.Average monthly organic traffic: 222,088,554.
eBay logo.

5. eBay

Headquarters: California.Products: Products range from handmade, vintage, and craft supplies to high-ticket products and secondhand goods.Average monthly organic traffic: 151,083,494.
The Home Depot logo.

6. The Home Depot

Headquarters: Georgia.Products: Big box retailer offering home improvement products, including appliances, tools, and construction supplies. Services include repairs and installations.Average monthly organic traffic: 141,852,548.
Target logo.

7. Target

Headquarters: Minnesota.Products: Department store offering a wide variety of products, from household goods and clothing to toys and electronics.Average monthly organic traffic: 126,094,927.
Nike logo.

8. Nike

Headquarters: Oregon.Products: Footwear, accessories, bags, headwear, socks and hosiery, sportswear, menswear, and womenswear.Average monthly organic traffic: 106,040,373.
Samsung logo.

9. Samsung

Headquarters: New Jersey.Products: Consumer electronics, IT and mobile communications, device solutions, appliances, memory chips, and integrated systems.Average monthly organic traffic: 97,196,504.
Best Buy logo.

10. Best Buy

Headquarters: Minnesota.Products: Big box consumer electronics retailer that also sells home and commercial appliances, computers, cellphones, and video games.Average monthly organic traffic: 71,616,768.
AliExpress logo.

11. AliExpress

Headquarters: New York/California.Products: Popular electronics, fashion, home and garden, toys and sports, and automobiles.Average monthly organic traffic: 69,542,591.
Lowes logo.

12. Lowes

Headquarters: North Carolina.Products: Big box retailer offering home improvement products, including home decor and furnishings. Also offers installation services.Average monthly organic traffic: 64,162,034.
Costco logo.

13. Costco

Headquarters: Washington.Products: Big box retailer offering grocery products, computers, electronics, furniture, appliances, outdoor living, and jewelry.Average monthly organic traffic: 50,441,541.
CVS logo.

14. CVS

Headquarters: Rhode Island.Products: Prescription drugs and medicines, healthcare, beauty, sexual wellness, and personal care products.Average monthly organic traffic: 49,199,233.
DoorDash logo.

15. DoorDash

Headquarters: California.Products: Restaurant, grocery, convenience store, and pet store pickup and delivery service.Average monthly organic traffic: 47,685,850.
Nordstrom logo.

16. Nordstrom

Headquarters: Washington.Products: Clothing, beauty and personal care, home, garden, and consumer electronics products.Average monthly organic traffic: 46,497,129.
Shein logo.

17. Shein

Headquarters: California.Products: Clothing, accessories, bags, shoes, beauty products, and other fashion items.Average monthly organic traffic: 43,185,358.
Macy’s logo.

18. Macy’s

Headquarters: New York.Products: High-quality clothing, accessories, jewelry, home furnishings, and other consumer goods.Average monthly organic traffic: 42,405,051.
Walgreens logo.

19. Walgreens

Headquarters: Illinois.Products: Prescriptions, health and wellness products, beverages, candy and gum, diet foods, specialty foods, and snack foods.Average monthly organic traffic: 39,312,304.
Kohl’s logo.

20. Kohl’s

Headquarters: Wisconsin.Products: Bedding, footwear, home products, jewelry, furniture, beauty products, accessories, and apparel..Average monthly organic traffic: 30,623,674.

Most popular ecommerce niches across the U.S.

According to a 2022 Insider Intelligence and eMarketer study, retail and ecommerce sales growth are expected to return to pre-pandemic levels. However, the 2020 pandemic altered how people buy products in certain niches, and these changes in consumer behavior can still be seen.

Most popular ecommerce niches across the U.S.

Let’s look at the trends driving some of the most popular ecommerce niches in the U.S. in 2023:

Auto and parts logo.

Auto and parts

Persistent Market Research reported that automotive parts aftermarket revenue was worth $548 billion in 2022. The overall automotive parts aftermarket is projected to reach $948 billion in 2033.
One factor boosting the growth is that more people are realizing the importance of car maintenance and repair to improve performance and efficacy. The crossover and long-distance travel markets are also expanding, increasing the need for regular servicing and part replacement.
The 2020 pandemic also played a role in changing the landscape of this industry by stalling new car production, increasing the value of used cars and the demand for parts.
Food and beverage icon.

Food and beverage

The National Restaurant Association projects that the U.S. food service industry will reach $997 billion in salesin 2023, thanks in part to increased menu prices.
The industry's workforce is also expected to grow by 500,000 jobs in 2023, bringing the total industry employment to 15.5 million.
Apparel and accessories icon.

Apparel and accessories

According to Statista, the U.S. apparel market had a revenue of $312 billion in 2022, making it the largest market globally.
Nike holds a 34 percent share of the athletic footwear market in the U.S., making it a dominant player in the apparel industry. As a result, the brand has a significant advantage in terms of brand recognition, resources, and customer loyalty, which can help it maintain its market share and boost its profits.
Jewelry icon.


The U.S. jewelry market revenue is expected to hit $60.42 billion in 2023 and grow annually by 0.78 percent through 2026.
According to Mordor Intelligence’s Gems and Jewelry Market Analysis, an increase in middle-class shoppers with a high purchasing power and worldwide fashion trends will fuel the market’s growth.
Health, personal care, and beauty icon.

Health, personal care, and beauty

Statista shared that the U.S. beauty and personal care market will generate $91.41 billion in 2023 and grow by 2.6 percent annually through 2027.
Online sales will account for 36.6 percent of this market's total revenue in 2023.
Cosmetics and beauty icon.

Cosmetics and beauty

Voyant Beauty shared that prestige beauty sales in the U.S. grew by 15 percent year-over-year to $27.1 billion in 2022.
The report found that 75 percent of women who buy beauty products say these purchases are more important to them now than before the pandemic. And this trend looks to continue in 2023 due to buyers’ enthusiasm for trying new products.
Fragrance icon.


Statista shared that the U.S. fragrance market revenue will amount to $8.71 billion in 2023 and grow yearly by 1.7 percent through 2027.
However, the Future of Fragrance 2023 report by Mintel noted that the market will have to adapt to the challenges of climate change. These challenges will impact ingredient sourcing and change fragrances' scents.
Pet products icon.

Pet products

Total pet industry sales in the U.S. hit $136.8 billion in 2022, up from $90.5 billion in 2018. Sales are projected to rise to $143.6 billion in 2023.
The U.S. pet food segment is projected to be worth $57.63 billion in 2023, and the market is expected to grow annually by 8.8 percent through 2027.
Computer and consumer electronics icon.

Computer and consumer electronics

Statista predicts that the U.S. consumer electronics market will gross $155 billion in 2023 and grow yearly by 1.18 percent through 2028.
Some factors driving this market include constant innovations and transformations like 5G-compatible smartphones, 5G mobile networks, and smart devices.
Office equipment and supplies icon.

Office equipment and supplies

U.S. office stationery and supplies stores saw about $10.34 billion in sales in 2021, up slightly from $10.27 billion in 2020. However, sales have been decreasing since 2007, when they hit $23.2 billion.
The demand for these goods likely is dropping because more businesses are digitizing their meetings and projects. Businesses also are adopting advanced technology-based platforms for ledgering and bookkeeping.
Toys and hobby icon.

Toys and hobby

The U.S. toys and hobby market is expected to hit $55.25 billion in revenue in 2023 and grow annually by 4.68 percent through 2027. The toys and games segment will account for $31.26 billion of this revenue.
The growth in this market is partly attributed to the fact that 79 percent of parents view play as a necessary form of self-care, according to The Toy Association.
During the pandemic, 77 percent of parents used toys to help their kids with social-emotional learning. And 92 percent of those parents are still doing so in 2023.
Furniture and home furnishings icon.

Furniture and home furnishings

The furniture market revenue is projected to hit $252.9 billion in revenue in 2023. The living room furniture segment has the highest portion of that revenue at $70.61 billion.
Recent market growth is caused in part by a change in buying behavior during the 2020 pandemic. Many people who were required to stay home decided to upgrade their living room and home office furniture.
Books, music, and video icon.

Books, music, and video

Revenue in the U.S. books, music, movies, and games segment is expected to reach $36.49 billion in 2023 and grow to $42.67 billion in 2027.
According to PwC’s Entertainment & Media Outlook, key industry players are experimenting with the metaverse technology, primarily powered by tech giants like Meta and Microsoft.
This is an effort to deal with the shifting priorities in streaming, which have reduced subscriber growth.

Final thoughts: What are the top ecommerce companies in the USA?

The companies discussed above have largely supported the growth of the U.S. ecommerce market, which is expected to reach $1.1 trillion in 2023. There’s no denying that these ecommerce websites have made online shopping more convenient than ever for consumers.

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