Do your social media posts go unnoticed? Is your number of followers on the social channels stuck at one figure? No matter how creative a thing you post, does your content not get the impressions it deserves?
Social media management can be challenging. You have to keep innovating and engaging the audience to ensure your business goals are met along the way.
If your social media platforms are not performing well, it’s time to rethink your social media strategies and devise a better plan.
This is where spring cleaning of social media comes into play. Like household cleaning and upkeep, cleaning and maintaining social media channels are also essential.
The Manifest’s 2021 Small Business SEO survey found that 55% of small businesses use social media channels for marketing and advertising. This shows that today’s market demands a presence on social networks.
Read along as we discuss ways to clean up your online profiles and create a strong social media presence.
- Do You Need a Social Media Clean-Up?
- How To Spring Clean Social Media
- Final Thoughts: Spring Cleaning Your Social Media Marketing
Do You Need a Social Media Clean-Up?
If your social media activity falls short of expectations, the short answer to this question is yes. The rapid advancement of digital marketing strategies means that social media management is continuous. Whether you’re running an ecommerce business or a software consultancy, your social media marketing strategy needs to be revised and updated on a regular basis.
Here are some of the questions you need to answer before spring cleaning your social media:
- When was the last time you reviewed, audited, and updated your social media strategy?
- Are your social media channels creating expected engagement and traffic?
- Has your audience grown in the last few months?
- Has the nature of your target audience changed in any way?
- Has the nature of your business changed in the recent past?
The answers to these questions will help you understand the need for social media spring cleaning and create a strong social media strategy.
How To Spring Clean Social Media
When starting with the spring cleaning of your social accounts, have a clear idea of your business goals. Your business goals, combined with your social media goals, dictate the cleaning process.
Although there are no standard rules for social media clean-up, there are some ways to ensure a successful spring cleaning.
Each of these steps is highly dependent on your existing social media presence, your audience type, and your goals from your social media marketing efforts.
1. Audit Your Existing Social Media Accounts
The first step in spring cleaning social media is to audit your accounts and social media content. Find the problems and issues with the existing accounts, such as outdated content, post types, and engagement trends.
Social media analytics can help understand the performance of social accounts and direct you to areas to improve.
2. Conduct a Gap Analysis
After understanding your social media presence, the next step is to move away from social media sites and focus on your business goals. Your goals may have changed over time. So you need to revisit your short and long-term goals and define them clearly.
Comparing your existing social profiles with your business goals will help identify the gaps that need to be addressed.
3. Analyze Your Competitors’ Performance
Keep an eye on the market trends and see what your competitors do. Looking at your competitors' online presence can help you in spring cleaning your social media.
You can learn from their strategies and see what is working for them. If you find a social media strategy you can adopt, that’ll be a huge plus.
4. Update Your Accounts
If you haven’t updated your social accounts, address that. Everything needs to be updated, from your profile picture and contact information to the cover photo and profile description.
Add information about the new products and services in the "About Us" section if your business has grown.
5. Create an Updated Social Media Calendar
Based on your findings from the audit and analysis, create an updated social media calendar. Add details about the type and frequency of posts, featured products and services, and the content that goes with your social media posts.
One of the best ways to improve your content marketing strategy on social media platforms is to refine your calendar regularly.
6. Reconnect With Your Customers
Your performance on any social platform is dependent on your customer base. You need to connect with your customers and make them feel valued.
You can do so by:
- Welcoming new followers to your Facebook page.
- Replying to their comments on LinkedIn posts.
- Using hashtags, mentions, and retweets to engage your followers on Twitter.
The best way to create a loyal audience and broaden your customer base is to stay connected with them.
7. Make Your Accounts Secure
The last, but equally important, area to work on is the security of your social media accounts. If you haven’t updated your account in a while, double-check the permission settings to ensure only the intended people have access to accounts.
Additionally, it is also important to understand social media websites' privacy settings and stay updated with the changes.
Final Thoughts: Spring Cleaning Your Social Media Marketing
Social media spring cleaning is not just about updating your profile photos and adding more content. You need to analyze your presence on social media networks and understand your business goals.
Spring cleaning can help you keep customers engaged and create brand awareness at the same time. It ensures your social media posts' quality meets the standards and needs of your target audience.
However, managing social media can be challenging, especially for small businesses. This is where Nexcess StoreBuilder works its magic. Nexcess helps you create and maintain a strong presence for your online store, letting you focus on your social media presence on all platforms.
Build your store today with Nexcess StoreBuilder and leverage the power of social media marketing.