The end of a year is the perfect time to reflect on the last year and set goals for the year ahead.
Perhaps you experienced burnout and want a little more work-life balance? You could be thinking of mentoring someone or learning a new skill.
In the same way you create a list of resolutions for yourself, why not make a list of new year resolutions for your business to guide you in the coming year?
Many people forgo setting business new year’s resolutions because they think it might not be achievable. However, the secret is setting realistic goals.
If you’re having a hard time setting small business goals for 2022, read the following suggestions for top new year resolutions for businesses.
New Year Resolutions for Business
- Build a website.
- Start a blog and update it regularly.
- Give your store a new look.
- Enhance your website’s experience.
- Make your customers’ lives easier.
- Work smart.
Let’s have a more in-depth look at these resolutions.
1. Build a Website.
If there is something the 2020 pandemic showed us, it’s the importance of having an online presence. Even then, a survey from Top Design Firms showed 28% of businesses don't have a website.
Not only does having a website make you appear more credible, a good business website brings additional benefits such as:
- Increased sales
- Audience growth
- Brand recognition
Even if you don't sell products, having a website lets new customers and clients find you via search engines. It can also serve as a medium to share your work or a platform where people can contact you.
2. Start a Blog and Update It Regularly.
The new year is also the perfect time to start a blog.
Some benefits of blogging for businesses include:
- Driving traffic to your website.
- Enabling you to share valuable information with your audience.
- Giving you content to repurpose on social media.
- Positioning you as a thought leader.
You don't have to blog every day — one high-quality post a week is better than substandard posts daily.
Make blogging a part of your marketing strategy. Growth may be slow initially, but it will pay off. Just remember to be consistent.
3. Give Your Store a New Look.
You don't have to rebrand to give your store a facelift — the new year is as good a time as any for a new look.
Why change your website’s look in the first place?
Your homepage is like a physical shop’s storefront. No one will enter or even purchase if it’s not beautiful or welcoming. According to Neil Patel, more than 90% of buyers say that a website’s visual appearance matters.
The good news is, you don't even need to hire a web designer to give your online store a new look.
There are lots of tools that empower you to switch it up. For instance, signing up for Nexcess’ StoreBuilder gives you everything you need to build and customize your online store in minutes.
Besides Nexcess’ premium WordPress hosting, StoreBuilder also includes the Kadence theme and plugins — creative tools you can use to improve the look of your WordPress website.
Take a look at these top ecommerce website designs for inspiration.
4. Enhance Your Website’s Experience.
As with a physical store, your online storefront may get people looking around, but it’s your website’s usability that will get them to buy and return for repeat purchases.
In that sense, a new year resolution for business success could be improving your website’s customer experience. After all, it is critical to sustaining business growth, helps in customer retention, and promotes loyalty.
Besides that, it has SEO benefits. Google released a Page Experience update that determines whether a website should be rewarded with a higher ranking or penalized with a lower one.
If you want to improve customer experience, one of the easiest ways is optimizing speed. Over half of visitors will leave your website if it takes more than three seconds to load. There are several ways to improve website speed, but one of the easiest ways is to choose the right web hosting provider.
The right web hosting provider takes care of not only website speed but also ecommerce security.
5. Make Your Customers’ Lives Easier.
If you're running an ecommerce store, another great new year resolution idea for your business is to think of ways to make your customers’ lives easier.
It could be anything from implementing a one-step checkout to offering more payment methods or improving the return policy.
6. Work Smart.
As a new small business owner, you often have to take on many roles. While at first you may think you can do it all, you’ll soon realize you can't — and that’s perfectly fine.
Many entrepreneurs think to be “hands-on” in business means they must have their hands on everything, but that’s not the case. Sometimes, entrepreneurship is about working smart, not working hard — and that should be another new year resolution for business owners.
A well-known secret of productive entrepreneurs is “Eliminate, Automate, Delegate.”
First, eliminate. Assess everything you need to do and say no to things that don't bring you results or value. For example, you can remove distractions or turn off notifications to prioritize important tasks.
Next, look for ways to automate. There is different automation software available. For example, email marketing makes it possible to send abandoned cart emails automatically. Social media schedulers help automate your marketing efforts.
There are also hosting plans, such as Nexcess’ Managed WordPress hosting plan, that automatically backup your website files.
Lastly, save time by delegating tasks you dislike, such as social media or taxes.
In his book, The 4-Hour Workweek, author Tim Ferris shares:
“Never automate something that can be eliminated, and never delegate something that can be automated or streamlined. Otherwise, you waste someone else’s time instead of your own, which now wastes your hard-earned cash.”
Final Thoughts – 6 Best New Year Resolutions for Business
As we close out 2021, we bring the wins and lessons for 2022. Take notes from this list of new year resolution ideas for business to guide you in the next year.
Maybe one of your resolutions is to make your website faster and more secure? If so, check out fully managed WordPress hosting from Nexcess.
Sign up for Nexcess’ Managed WordPress hosting plan today.