Your Digital Commerce Experts

WooCommerce Resources

Email Marketing
5 Successful Email Marketing Campaigns and Why They Worked

Email generates $38 billion in retail sales annually. If you want to get a piece of that pie, you’ll want to maximize your email performance. One of the best ways is to learn from what has already been proven to work. Specifically, diving into the email marketing strategies of other brands so you can discover what makes them successful. In this post, we will look at examples of popular email marketing campaigns and point out key takeaways that can be used to inspire your next campaign. We’ll be looking at email marketing campaign examples from the following five companies to. . .
How to Grow Your Email Distribution List

Email is a proven tool that can help you win the online marketing battle. But not everyone succeeds with it. If you are going to enjoy the kind of email marketing results you want, what do you need to do? Well, you need to follow email marketing best practices. You also need to choose the right email marketing software platform for you. Today, let’s dive into another topic critical to your email marketing success — your email distribution list. More specifically, how to build an email list. Not only will we talk about how to create a large mailing list,. . .
Getting Started: Choosing the Right Email Marketing Software

So you’ve decided to harness the power of email marketing to help you make more sales through your WooCommerce store. Smart move! All things considered, email is an unparalleled digital marketing channel. Email marketing can boost your brand in a big way, and most importantly, it can drive your WooCommerce sales sky-high. But you can implement a solid email marketing strategy, and leverage many of the right tactics for that strategy, and still fail at email marketing. To succeed, you need to consider and act on one very important fundamental step, choosing the right email marketing software. eCommerce Optimization Is. . .
Email Analytics: How to Track What’s Working and What Isn’t

In the ever-changing landscape of online marketing, there’s one thing that hasn’t changed. Email marketing works, and it works well. It drives the highest ROI of all B2B strategies. In fact, studies show that email marketing campaigns earn $44 for every $1 spent. Nice. With email analytics, the more you know, the better, so you need to have a handle on your email marketing analytics. When it comes to email marketing, it’s crucial to understand exactly how your audience is interacting with the content showing up in their inbox. In this post, we will explore how to track and interpret. . .
Email Marketing Segmentation: What It Means and How to Use It to Drive Sales

An email list can be a powerful sales tool, but what’s more powerful? A segmented email list, that’s what. Did you know that open rates for segmented emails are 14.31 percent higher than for non-segmented campaigns? Making sure your email is reaching the right audience, at the right time, and with the right content can jump-start your sales engine. In this post, we will cover how to use email segmentation as a tactic to deliver relevant email marketing to your subscribers based on their demographics, interests, location, and purchase history. What is Email Segmentation? Email segmentation is dividing up email. . .
The Importance of Email Marketing and Why You Need an Email Marketing Strategy

Congratulations! You did it. You opened your online store, you have sales starting to come in, and you are ready to step up your marketing strategy. Today we will discuss email marketing, one of the most effective tools available to help you make more sales through your eCommerce store. We will talk about email marketing best practices — the tactics that will help you implement your email marketing strategy. Let’s dive in! What is Email Marketing? If you are new to online marketing, email marketing (in a nutshell) is simply the practice of sending emails to a defined list of. . .
Email Marketing Strategies for Customer Retention

Marketers know that first impressions are everything, especially when it comes to eCommerce. Although positive early interactions with customers are important, the interactions following that initial contact are just as critical. It’s those repeated interactions that build brand loyalty, encourage repeat purchases, and create long-term relationships with customers. Laying a solid foundation from the beginning can increase your customer retention, and help position your brand as one that takes care of customers. But how do you make sure you’re reaching your customers at the right time? What’s an optimal way to engage with customers that will yield the best ROI?. . .
Cart Abandonment: Getting the Most Out of Jilt for WooCommerce

My daughter has been sick recently (she’s doing much better now) so I have been spending a lot of time between doctors appointments and even a trip to the peds ER. Scary as a parent for sure! But while I was there, I did what a lot of people do in these situations: I pulled out my phone to browse social media. We do this “bored browsing” all the time. We pull our phones out while we’re waiting at a stop light, waiting to pick our kid up at school, or waiting in line at the airport. We spend a. . .
Getting Your Post-Purchase Customer Engagement Right

There’s a moment in the movie Dave, where the President is trying to find some $600 million dollars for a program, and he starts talking to the Commerce Secretary. They’re running a program to help people feel good about a previous car purchase. When you hear the exchange, it sounds hilarious and silly. And maybe that’s why most people don’t think about what happens with a customer after they’ve made a purchase – whether it’s offline or online. But for online store owners, thinking about post-purchase customer engagement shouldn’t be an afterthought or a missed opportunity. It should be a. . .
12 Essential Email Examples for Your WooCommerce Business

Email marketing is basically as old as, well, email. But while many older internet marketing tactics have slowed in success rates, email marketing remains a valuable (and competitive) piece of almost every brand’s marketing success. Like everything in life, there’s good email marketing, and there’s bad email marketing. Today, we’re going to explore a few essential email examples for your eCommerce business. Welcome Email A welcome email is an opportunity to make a great first impression on someone who signs up for your email list. They’re famously effective as a marketing tool. MailChimp claims that they garner five times more. . .