Email Analytics: How to Track What’s Working and What Isn’t
In the ever-changing landscape of online marketing, there’s one thing that hasn’t changed. Email marketing works, and it works well. It drives the highest ROI of all B2B strategies. In fact, studies show that email marketing campaigns earn $44 for every $1 spent. Nice. With email analytics, the more you know, the better, so you need to have a handle on your email marketing analytics. When it comes to email marketing, it’s crucial to understand exactly how your audience is interacting with the content showing up in their inbox. In this post, we will explore how to track and interpret. . .