Have you been thinking about starting a WordPress blog? Does the idea of blogging about something you enjoy and sharing your insights, ideas, and tips with the world get you excited? Are you ready to start a blog, but aren’t sure what to do?
No problem. We’ve got your back with a step-by-step list of exactly what you need to do to start a WordPress blog.
1. Purchase A Domain Name
If possible, your domain name should match the name of your business or blog. If your business, brand, or personal name isn’t available, consider using the big result you help clients achieve or brand keywords as your domain name.
Your domain name should also:
- Be easy to pronounce, say out loud, and spell
- Be free from hyphens and dashes
- Be easy to remember
2. Purchase Managed WordPress Hosting
Once you have your domain name secured, you also need to purchase managed WordPress hosting. Managed WordPress hosting is website hosting built specifically to support WordPress websites. WordPress comes already installed so you don’t have to do any of the setup.
Nexcess’ Managed WordPress Hosting includes:
- Automatic WordPress updates and plugin updates with a Visual comparison tool
- Dashboard to manage multiple WordPress sites with ease
- Plugin-based migrations
- Easily create multiple websites at once using Stencils
- Automatic backups
- Staging for testing new themes and plugins without risk
- No limit to the number of installed plugins and SFTP/SSH access
- Free and installed SSL certificates on all sites
- iThemes Sync Pro
3. Connect Your Domain Name And Hosting
Now you need to connect your domain name and hosting account so your new WordPress website will show up at your web address so people can visit it. To do this you need to:
- When you sign up for your managed WordPress hosting account, you’ll receive an IP address for your website either in your hosting dashboard or by email.
- Within the hosting panel, you need to add your domain name to the configuration settings so the host knows the right domain to use for the website.
- Log into your account with the domain registrar you used to buy your domain name and edit the DNS settings. Change the A-Record to the IP address provided to you. This change can take anywhere from an hour to 24 hours to propagate.
- Back in the Nexcess hosting panel, enter your domain name into the field labeled primary domain and click the update button to change all of the settings to use your URL.
4. Choose A WordPress Theme
Now that your domain name is connected to your hosting account and your new WordPress site shows up at your desired URL, it’s time to choose a WordPress theme. The theme you choose will dictate the design and look of your blog.
- In your WordPress dashboard, under the Appearance > Themes menu on the left-hand side, you’ll find the option to add a new theme.
- You can then browse themes available through the WordPress.org theme repository right in your dashboard, select the one you like, and be on your way.
- If you don’t see a theme you like, you can search for a premium WordPress theme online that best fits your needs, purchase that theme, download a zip file of the theme, and upload it right to your website in the themes dashboard.
Quick Tip: When selecting a WordPress theme, ignore the colors, images, and design elements as all of those items can be changed easily. Instead, focus on the structure and layout of the page templates and how the content is organized.
5. Customize The WordPress Theme
Once the theme you chose is installed, it’s time to make any customizations and modifications needed, like adding your logo, changing the colors to your CTA buttons, and even changing the fonts used. Many pre-built commercial themes provide several customization and template options for you to choose from.
The WordPress Customizer found under the Appearance > Customize menu allows you to make changes to the theme design and see the changes you’re making in action (in desktop, tablet, and mobile views) while they are being made.
Some of the options you can customize include:
- Identity: Add the site name, tagline, logo, and site icon (favicon)
- Menus: Quickly create or edit the navigation menu for your site
- Colors: Change the colors used in the WordPress theme
- Single Post: Configure specific settings for your blog posts like whether or not to include an author box
- Background Image: If your theme uses a background image, you can set it or change it here
6. Add Content And Images
The theme you selected will determine the layout of your homepage and whether your blog archive (main list of all your blog posts) is on the home page or a separate blog page. Now that you have customized the theme to be reflective of your brand, it’s time to add your core pages like the about page and contact page and to add your content and images to the homepage and any other page that you create.
7. Add A Contact Form and Social Icons
Along with the content and images for the site, it’s also a smart idea to add a contact form to your contact page to easily allow people to contact you without publishing your email address online and opening yourself up for a barrage of spam.
WP Forms comes with Nexcess’ managed WordPress hosting, so it’s already installed and ready for you to use. And, because it’s built with beginners in mine, you’ll be able to create your new contact form in no time.
Also, take a moment to think through how you would like to connect your social media audiences to your website, whether through prominent positioning of the social icons in your nav menu or minimized icons in your footer or sidebar.
8. Setup Google Analytics
Google Analytics is a powerful analytics service that provides reports on website traffic, page views, bounce rate, referral sources, user behavior, website conversions and goals, and more. This information is critical to the growth and improvement of your website, your ongoing marketing strategy, and the expansion of your brand.
9. Start Publishing Blog Posts
At this point your new WordPress blog exists on your new URL, the theme is set up and customized to reflect your brand, and the homepage, about page, contact page, and any other needed pages have been created and the content has been added. This means there is only one last thing left to do…
Start creating blog content and publishing blog posts. Now it’s up to you to write or record new blog posts, publish them, and share them out across social media to bring traffic back to your site. It’s also up to you to market your new blog and get the word out about your blog so new readers can find you!
Need A WordPress Host?
Managed WordPress Hosting from Nexcess automatically handles core WordPress and plugin updates, backups for you and your clients, image compression and more.