August 05, 2013

Magento for eCommerce

Last year, eCommerce sales exceeded $1 Trillion for the first time, and the smart money is on the growth trend continuing well into the foreseeable future. If you or your business sell products, then you need to be selling online or risk obsolescence.

The move online is a no-brainer, but after the initial decision, you’ll have to choose which platform you’re going to use to build your web store. Magento is by far the most popular choice and with good reason.

We’re going to take a look at some of the reasons that Magento should be your first choice, whether you’re a solopreneur, own a small business, or represent an enterprise giant. Magento is simple to deploy, manage, and configure, while being powerful enough to meet even the most demanding online retailer’s requirements.

Conversion Oriented Interface

A large proportion of online sales opportunities are lost because of badly designed user experiences. If a shopper can’t find what they want or is forced to jump through too many hoops to get to the checkout, they will abandon the sale. Magento features a highly intuitive catalogue with layered and faceted navigation and a user-friendly search system that allows shoppers to find what they want and buy it without UX blockers.

Comprehensive Range of Marketing, Promotion, and Conversion Tools

Having great products often isn’t enough. If you don’t want your business to fade into obscurity with a whimper, then in-store and external marketing is going to be a first priority.

Magento is replete with features that smooth the purchase funnel, including a very flexible coupon system with easy email and offline distribution, landing pages for categories, and newsletter management.

Information is crucial to maximizing conversions and managing stock levels. Magento integrates well with Google Analytics, and provides an admin dashboard for viewing reports. It can generate sales reports, tax reports, stock reports, and many others.

Intuitive Site Management

The Magento control panel is where you’ll spend most of your time if you’re a Magento store owner and you don’t need a degree in eCommerce to handle Magento store management. It’s straightforward to set up catalogues with bundled and grouped products, different price points for customer groups, and advanced pricing rules.

Unbeatable Payment System

When you’re selling, you want to be able to accept payment in as many different ways as possible to conform to the needs of your customers. Magento integrates with multiple different payment gateways, including PayPal,, and many others available through the Magento Connect extension market.

Mobile Optimized eCommerce

Mobile eCommerce is booming, and if you’ve ever tried to navigate a store that hasn’t been optimized for mobile on your phone, you’ll understand why many shopping carts are abandoned on online stores that fail to provide a great mobile user experience.

Magento features a pre-integrated HTML5 mobile experience that’s optimized for touch and small displays.

Huge Array Of Extensions

As with WordPress, because Magento is so popular, an enormous ecosystem of developers and extensions has grown up around it. Just about anything you might want a store to do will be achievable with an extension in Magento Connect and in the unlikely event that you can’t find exactly what you need, there are plenty of expert Magento developers who can help.

With all these great features, the question should really be “Why would you choose anything else to base your businesses eCommerce presence on?”


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