Part of running a successful ecommerce store is leveraging the right platform. From Magento to WooCommerce, there is no shortage of ecommerce platforms that accommodate a wide range of online store types.
With this said, Magento has consistently ranked as one of the top ecommerce platforms available. Whether you're new to creating an online store or are considering a future migration, it's worth analyzing the benefits of Magento to move forward with a decision.
In this article, we'll discuss 14 benefits of using the Magento ecommerce platform and everything else you need to know about this option.
What is the Magento Platform?
Magento is an ecommerce platform that provides online retailers with a flexible shopping cart system, as well as control over the look, content, and functionality of their online store.
Magento offers two distinct platforms, Magento Open Source (previously Community Edition) and Magento Commerce Cloud (previously Enterprise Edition).
Open Source is free to download and use, whereas Commerce comes with licensing fees. Both platforms offer users a wide range of benefits and features.
How Does Magento Work?
Magento's core structure is built on a Model-View-Controller (MVC) architecture that makes it possible for developers to customize nearly every aspect of a store.
At the same time, Magento's modular codebase allows users to integrate third-party modules and themes to further extend the functionality and appearance of their online store.
This is one of the signature pros of Magento. Users can customize every aspect of their Magento store and create a custom marketplace.
14 Benefits of Magento
Magento is used by more than 250,000 merchants across the world. All of these merchants are drawn in by the many benefits of Magento, which include:
1. Versatile Content Management
Magento's content management system (CMS) is extremely versatile in managing and modifying all kinds of content. You can use it to create pages, blog posts, product descriptions, and more.
And, if you want to get really creative, you can even use Magento's CMS to create custom landing pages. Plus, Magento makes it easy to manage your store's content with its intuitive drag-and-drop interface.
2. Mobile-Friendly Configuration
It's essential for all ecommerce stores to be mobile-friendly. Magento comes equipped with a responsive design that automatically adjusts your store's layout to provide an optimal experience for mobile users.
What's more, Magento also offers a separate set of tools specifically for creating a unique mobile app for your store. With Magento, you can be sure that your ecommerce store will provide a great user experience no matter what device your customers are using.
3. Improved Performance and Scalability
Magento is built on a modular architecture, which means that it can scale very easily to accommodate the needs of growing businesses.
Plus, Magento comes with a number of performance-enhancing features, such as full-page caching and indexing, which can help your store load faster and run more smoothly.
This means that a Magento 2 store can easily handle high traffic volume without any slowdown or performance issues. And, if you ever need to scale up your store's capacity, Magento makes it easy to do so without any major disruptions.
Magento is also one of the most secure ecommerce platforms available. It comes with a number of features that help to protect your store from security threats, such as data leaks and malware attacks.
Plus, Magento is always updating its platform to stay ahead of the latest security threats. So, you can rest assured that your store is in good hands when it comes to security on Magento.
4. Advanced SEO Features
Magento comes with a number of advanced SEO features that can help your store rank higher in search engine results pages (SERPs).
For example, Magento allows you to create custom meta titles and descriptions for each of your store's pages. This can help to improve your click-through rates from SERPs when optimizing Magento 2.
Plus, Magento's built-in URL rewrites can help to improve your store's crawlability, which can also lead to better SERP rankings. All of these SEO features can help to bring more traffic to your store, which can lead to more sales and conversions.
5. Large Magento Community
Magento has a very large and active community of developers, designers, and users. This community is always creating new modules, themes, and extensions for Magento.
And, if you ever need help with your Magento store, chances are that someone in the community has already written a tutorial or article on how to do it.
This vast community is one of the biggest benefits of using Magento. No matter what problem you're facing with your store, chances are that someone in the Magento community has already solved it.
6. Allows for Marketplace Integration
Magento's marketplace integration feature allows you to easily connect your store with a number of popular marketplaces, such as Amazon and eBay.
This can help to increase your product's visibility and reach a larger audience. Plus, it can also help to simplify your inventory management by allowing you to sell your products on multiple platforms from one central location.
7. Allows for Customization
Magento is a very flexible platform that allows for a lot of customization. With Magento, you can create a completely unique look for your store. Plus, you can also customize the functionality of your store to match your specific business needs.
There are a number of ways to customize Magento, such as installing extensions or creating custom modules. And, if you're not a developer yourself, there's always someone in the Magento community who can help you achieve the customization that you need.
8. Customize Your Security Permissions
Magento doesn’t just allow users to customize its functionality. Users can also customize their store’s security permissions. Magento's security permissions feature allows you to customize the level of access that your employees have to your store's backend.
This is a great way to prevent unauthorized changes from being made to your store. Plus, it can also help to keep your store's data safe by limiting who has access to it.
You can easily create custom user groups and assign specific permissions to each group. This makes it easy to give different employees the exact level of access that they need in order to do their job and nothing more. Providing the suitable security permissions to the right employees can prevent security issues from malicious employees or unauthorized people who have no business in your store’s backend.
9. Easy to Integrate Third-Parties
Magento is easy to integrate with a number of third-party services, such as payment processors and shipping carriers.
This can help to streamline your store's checkout process and make it easier for your customers to purchase your products. Plus, it can also help to reduce your store's operating costs by allowing you to take advantage of discounts and promotions from these third-party services.
Magento's platform is also very flexible, which makes it easy to integrate new features and functionality into your store as needed.
10. Built-in Upsells & Cross-Sells for Your Business
Magento's upsells and cross-sells feature allows you to increase your average order value by displaying related products to your customers during the checkout process.
For example, if a customer is buying a pair of shoes from your store, you can upsell them on a matching belt or handbag. Or, if they're buying a dress, you can cross-sell them on a pair of earrings or shoes that would go well with the dress.
This is a great way to boost your sales and conversions by promoting complementary products to your customers.
11. Magento Mobile App Framework for Easy Mobile Development
Magento's mobile app framework makes it easy to develop native mobile apps for your store.
With this framework, you can easily create an iOS or Android app for your store without having to hire a separate development team. Plus, the mobile app framework is fully integrated with Magento's platform, which makes it easy to manage your store's inventory, orders, and customers from your mobile app.
12. Advanced Search Functionality
Magento's advanced search functionality allows your customers to easily find the products they're looking for in your store.
Your customers can search for products by keyword, SKU, category, price range, and more. Plus, Magento's search engine is constantly learning and improving over time, which means that it will get better at finding the right products for your customers.
13. PCI Compliance
Magento is PCI compliant, which means that it meets the security standards set by the Payment Card Industry.
This is important for any store that accepts credit card payments, as it helps to ensure that your customers' data is safe and secure. Plus, being PCI compliant can help you to avoid fines and penalties from your payment processor.
14. Saves You Time & Money
Magento is a powerful platform that can save you time and money. With Magento, you can easily manage your store's inventory, orders, customers, and more from one central location.
Plus, Magento's platform is constantly being updated with new features and functionality, which means that you won't have to worry about your store becoming outdated.
Take Advantage of These Benefits of Magento
If you're fully convinced and ready to take advantage of the benefits of Magento, you'll need to choose the right Magento hosting provider before starting a new online store.
Lucky for you, Nexcess provides fully managed Magento hosting that offers world-class scalability, speed, and security. Give us a call today to speak to a member of our sales team about our managed Magento hosting services.