Welcome to StoreBuilder, an intelligent website assistant that helps launch your ecommerce store faster than any other solution.
Entrepreneurship isn’t always about starting the next Tesla. Many times it’s about recognizing a need and having the instinct and drive to provide a solution for it. Take RaeShawn and LaShone Middleton whose journey to business ownership started with a community need. They are professional chefs who were laid off at the start of the pandemic. They were sitting at home binging Tiger King when they wanted to order a crab dinner, but realized there weren’t any local restaurants around that delivered. And right in that moment, a new business went from concept to rollout. They used their contacts to. . .
Learn the four main types of ecommerce and the nine different business models that you could apply to them.
Ecommerce makes up over 14% of all sales worldwide. That equates to over $4 trillion in revenue made on the internet in the last year. With so much potential for profit online, many are left wondering: what is ecommerce, and how do I get the most out of it? If you want to start an ecommerce business, the first step is to decide what type of ecommerce you’re going to engage in and what business model you’ll use. Once you know what you’re selling and how you’ll sell it, you can then look. . .
Key performance indicators (KPIs) help companies evaluate their success and shortcomings. But not every KPI is equal.
Fantastic branding , marketing campaigns, and customer service will take you far as you grow your online business. But believe it or not, all that work and spend is not all you need to be doing and tracking to drive your business. According to PipeCandy , there are 1.3 million active ecommerce businesses in the world — and that number is going to continue to grow. In order to stay ahead of your growing competition, you need to make sure . . .
There are a lot of marketing strategies — creativity is the only limit.
There's a lot of competition for ecommerce business, and rightfully so. Ecommerce sales were $4.28 trillion in 2020 and are expected to continue growing. Businesses vying for those dollars have to develop an ecommerce marketing strategy that gets their business seen and generates interest for their products. . .
Press releases are an important part of your public relations strategy, especially as an ecommerce store owner.
Are press releases still a thing? Ask any PR pro and they’ll tell you “yes, they are.” While companies don't rely as much on traditional news media to spread information these days, the combination of dropping a press release and posting on social media platforms like Facebook, Instagram, and Twitter offers boundless coverage for news you want to share. . .
In order to start accepting major credit cards for payment, you will first need to create an account with Stripe. Learn how in this article.
Your new StoreBuilder store comes ready-to-use with a powerful payment processor (sometimes referred to as a ‘gateway’) called Stripe. A payment processor is a company that handles credit card transactions so that your customers can buy your products online. Step 1: Sign up for a Stripe account In order to start accepting major credit cards like Visa, MasterCard, American Express, Discover, etc. on your StoreBuilder store, you will first need to create an account with Stripe. Setting up an account can be done by registering on the Stripe website. Step 2: Link your StoreBuilder store to Stripe After your Stripe. . .
Learn the basics of omnichannel marketing, its benefits, and the difference between multichannel ecommerce. Use our marketing tips for ecommerce retail success.
98% of Americans are regularly switching between devices on the same day, which means customers expect information to be available to them wherever they are, and whenever they need it. This hyperconnectivity, coupled with the abundance of competitors in the ecommerce space, means consumers unknowingly have more control than ever over the buying process. So what does this mean for your ecommerce businesses? That adopting an omnichannel marketing strategy gives you the air cover you need to meet every customer wherever they are. In this article, you’ll learn: What omnichannel marketing is The importance of omnichannel marketing The difference between. . .
Learn how to go live with your StoreBuilder store by connecting your domain name. Just follow the steps in this article.
Now that your StoreBuilder store is set up and ready to go, it’s time to show it to the world! To make your store live, you’ll need to connect it to your domain name (yourshopname.com). If you’re handy with updating domain name settings, the name servers are listed below. If you’re thinking, “what the heck are nameservers?”, you might want to contact your domain name registrar to make the change. How to Make Your StoreBuilder Store Go Live Step 1 Login to your domain registrar dashboard or get in touch with your domain registrar’s support department to change your name. . .
Moving away from a marketplace like Etsy to create your own online store is a smart choice supported by years of experience in ecommerce.
Imagine for a second you discover a magical lamp, you rub it, and a genie pops out and says I’ll give you any car you want.You’re probably going to get a Tesla, a Porsche, a ginormous truck, or my personal favorite – a Lotus Elise. Now, imagine you get the same genie but instead, he says he’ll give you any car you want but it’s the only car you’ll have for the rest of your life. Some people might still go for the exotic sports car, but others will get sedans, minivans, or SUVs. That’s because you’re considering the car. . .
These 8 elements are widely understood by ecommerce merchants and designers to be essential to a successful ecommerce homepage.
Over the years, ecommerce merchants, designers, and developers have experimented with thousands of homepage configurations and these 8 elements are widely understood to be essential to a successful homepage that converts visitors. Your logo Navigation Headline CTA Social Proof Photos Page copy Footer 8 Basic Elements of A Homepage Logo First, your logo. Your logo is the face of your brand. It’s the visual representation of everything you want your customers to remember about your business. It should be displayed consistently and often. Most brands develop guidelines for how their logo should be used so that customers see what they. . .
Learn best practices for homepage design for ecommerce and how StoreBuilder can help you create the ecommerce store of your dreams.
You might have heard that we recently released StoreBuilder here at Nexcess. And it’s going to make the process of creating your online store much easier. You’re going to answer a couple questions and StoreBuilder will use its algorithm to create a home page based on your products, the assets you already have, and your industry. In the past you would have needed a designer to help you with the layout and a developer to build your storefront for you. With StoreBuilder, we’ll do all of that for you, saving you dozens of hours of research & work. What Does. . .
You have tons of plugins to pick from. This blog makes it easy for you. Here are the best ecommerce plugins for WordPress, and how they’ll help your store.
As you work to get your site up and running, you may realize you need to add some tools to make it exactly as you want. That’s where WordPress plugins come in. Quickly defined, a plugin can extend functionality or add new features to your WordPress website. But what does that really mean? Let’s say you want to build a box. You need wood, a hammer, and nails. Now, what if you want to cut a hole in the box? Well, you would need an extra tool that allows for that functionality, so you would add a saw to your tool kit. Plugins are like that...
Leverage your skills and earn passive income by learning how to create a digital product. Turn your digital product ideas into reality with StoreBuilder.
Starting your own online business and earning passive income is the dream — and you can make it happen by creating digital products to sell online. There’s a misconception that business owners won't make much money selling digital products, but the digital product space is a multimillion-dollar industry. This ultimate guide will teach you...
Ecommerce marketing is the process of using promotional tactics—such as an Instagram post or a display ad on Google—to drive traffic and sales for your online store.
As an entrepreneur, building an ecommerce store is an exciting process — especially after investing time and effort into making your website modern, feature filled, and customer ready. But once you open the digital doors to your online shop, how do you go a bout generating qualified customer traffic? Enter: ecommerce marketing. . .
A Guide to Finding the Best Products for Your Online Store
“Don’t find customers for your products, find products for your customers,” says marketing expert and dot-com entrepreneur Seth Godin. You may be a marketing whiz or have an optimized ecommerce website, but if no one wants to buy what you're selling, your online business is going to fail. . .