Episode 59: eCommerce Segmentation

December 14, 2020 / Chris Lema
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Customer segmentation is a process that allows store builders and store merchants to break down their shoppers into different segments based on factors like age, location, and other demographics. Typically, these segments are used to create more targeted and personalized messages that are more effective than one-size-fits-all newsletters.
However, segments can be used in much more dynamic and strategic ways that create exciting new opportunities for online shopping and customer engagement.
On this episode you’ll hear:
  • How to define segments
  • The importance of segments
  • Types of segments you can create
  • What this means for you as a store builder
If you feel like you could use customer segmentation in more strategic ways with your online store, then this is one episode you won’t want to miss!


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