Episode 57: Building a Model / System That Generates Return Sales
Generating return sales is one of the most cost-effective ways to improve the profitability of your business. That’s because it’s much less expensive and time-consuming to drive repeat purchases than it is to find new customers, direct them to your site, and make a sale.
Even though return sales are so valuable, many online stores don’t have any systems in place to pursue this valuable opportunity. Today, we’ll talk about how you can help create the business models and technical systems that will help drive repeat business for your store.
On this episode you’ll hear:
- The benefit of return sales
- How to build business models that generate return sales
- How to build technical systems that drive return sales
- Ways to encourage store merchants to think about this
- Technical solutions to enable this on your store
If your online store could do a better job driving repeat business from your customer base, then this is one episode you won’t want to miss!