Episode 47: Thinking the Right Way About Coupons

April 21, 2020 / Chris Lema
Play in new window


The default mindset of online shoppers is to find discounts and avoid paying full price. In addition to fulfilling this expectation of your customers, you will also have to compete with more coupons and discounts from your competitors.
The age of digital couponing presents its own array of risks and rewards. While there are many substantial benefits to offering coupons to your customers, this practice is not always as straightforward as it may seem.
On this episode you’ll hear:
  • Why your customers expect discounts when shopping online
  • An informative introduction to digital coupons and what sets them apart from physical coupons
  • Why you should consider hiding your coupon box from your shoppers
  • Practical tips about how to wisely use digital coupons
  • Digital couponing resources you can use today
If you’re looking for new ways to offer engaging discounts to your online shoppers, then this is one episode you won’t want to miss!


StoreBuilder by Nexcess
The fastest (and easiest) way to build a Store on WordPress
Fully Managed WooCommerce
Affordable, highly-performant, and easy to scale ecommerce hosting.
Fully Managed Magento
Fully featured ecommerce platform that’s built for high-traffic sites.
We use cookies to understand how you interact with our site, to personalize and streamline your experience, and to tailor advertising. By continuing to use our site, you accept our use of cookies and accept our Privacy Policy.