Episode 38: Dynamic Pricing

December 17, 2019 / Chris Lema
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When designing an online store, the tendency is to focus on the technical aspects that will drive the functionality of your site. It can be tempting to think that the website is finished when it’s been proven to function correctly.
What often gets lost in the shuffle is the importance of a pricing strategy and the store builder’s role in that process. Most successful businesses have incorporated a dynamic pricing strategy that determines how prices will vary according to important changes and factors. If your website isn’t set up to account for these variances, it won’t operate at peak levels, regardless of how good the tech is.
On this episode you’ll hear:
  • Why developing a pricing strategy should be a priority
  • How dynamic pricing works
  • Data to consider when adjusting your pricing
  • How to implement dynamic pricing on your website
If you’re looking for the best ways to increase your pricing flexibility then this is one episode you won’t want to miss!


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