Over the past ten years or so, a lot of marketing efforts have trended toward building up a
presence on social media. Social media accounts made brands accessible and relatable. You could
follow and interact with them in ways that were not possible before.
The recent developments of messaging apps and chatbots have made it possible to extend that level
of interaction through the shopping process. Prior to this, shoppers went from an engaging social
media account to a fairly static website. Now, with conversational commerce, shoppers can continue
to interact with you and your brand while shopping.
On this episode you’ll hear:
- Why store builders are using conversational commerce to supplement social media advertising
- An explanation of conversational commerce
- Where conversational commerce takes place
- Considerations about using live humans and chat bots
- Where this trend is headed
If you’re searching for more effective ways to communicate with your online shoppers then this is
one episode you won’t want to miss.
