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Your Digital Commerce Experts

Episode 32: Let’s Talk About eCommerce Segmentation

September 24, 2019 / Chris Lema

Description

If you have ever purchased something online and shared your email address with the retailer, you have probably also had the experience of being added to their email list. What soon follows is a constant stream of emails from the company with little relevance to you or your purchase. These emails often lead to nothing more than deciding to unsubscribe from the list.
But there is a better way. Have you ever had the experience of receiving timely, relevant emails from a company after a purchase? You may notice that these messages occur on important anniversaries, significant dates, or contain details strictly related to you and your purchase.
If you’ve ever received these emails, you’ve probably been placed in a special customer segment by that company. Like most great business ideas, segmentation is a win for the consumer and the retailer.
On this episode you’ll hear:
  • The definition of eCommerce segmentation
  • Why you should consider eCommerce segmentation
  • Some of the most useful segments to apply to your customers
  • How to use GLEW to assist you in your segmentation efforts
If you’re looking for more effective ways to follow up with your customers after they make purchases from you, then this is one episode you won’t want to miss.

Resources

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