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Your Digital Commerce Experts

Episode 26: Optimizing Your SEO

July 16, 2019 / Chris Lema

Description

Search Engine Optimization (SEO) is becoming an important if not essential feature of marketing and growth for online companies. Online customers often enter specific phrases and words into their preferred search engine in an attempt to find information, products, and sellers. These shoppers seldom scroll past the first page of results that pop up.
The important question is this: how can you appear on that first page of results? If you can accomplish this, you can drastically increase your ability to find and connect with new customers. And the good news is that SEO can be completely free. All you need to do is employ the best practices, and the only cost it places on you is your time.
On this episode you’ll hear:
  • The goal of SEO
  • Reasons to be cautious about doing business through Amazon
  • Practical ways to improve the SEO of your web pages
  • The role backlinks play in SEO
  • Apps and tools that are available to help
If you’re looking for ways to boost organic traffic to your website, then this is one episode you won’t want to miss!

Resources

WPQuickStart
StoreBuilder by Nexcess
The fastest (and easiest) way to build a Store on WordPress
WooCommerce
Fully Managed WooCommerce
Affordable, highly-performant, and easy to scale ecommerce hosting.
Magento
Fully Managed Magento
Fully featured ecommerce platform that’s built for high-traffic sites.