When you consider the things your store needs, it’s easy to get caught up in technical concerns and online trends. You may hear that pop-up ads are good ways to grab attention. You may think analytics can answer every question. You may come across a list of things every website needs.Today, we flip the conversation by suggesting that you let your brand identity dictate your design decisions. A choice is good if it expresses the values you want your customers to associate with your brand. A choice is bad if it goes against your brand values.On this episode you’ll hear:
- What the shopping experience is like from the customer’s point of view
- The importance of your brand and how it relates to the customer experience you are designing
- The best ways to track shopper engagement and satisfaction
If you’re looking for a more authentic way to design your customer experience then this is one episode you won’t want to miss.