Episode 24: Ensuring Consistent Shopper Experience Throughout and After Buying

July 02, 2019 / Chris Lema
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Description

Description

When you consider the things your store needs, it’s easy to get caught up in technical concerns and online trends. You may hear that pop-up ads are good ways to grab attention. You may think analytics can answer every question. You may come across a list of things every website needs.Today, we flip the conversation by suggesting that you let your brand identity dictate your design decisions. A choice is good if it expresses the values you want your customers to associate with your brand. A choice is bad if it goes against your brand values.On this episode you’ll hear:

  • What the shopping experience is like from the customer’s point of view
  • The importance of your brand and how it relates to the customer experience you are designing
  • The best ways to track shopper engagement and satisfaction

If you’re looking for a more authentic way to design your customer experience then this is one episode you won’t want to miss.

Resources

Resources

WPQuickStart
StoreBuilder by Nexcess
The fastest (and easiest) way to build a Store on WordPress
WooCommerce
Fully Managed WooCommerce
Affordable, highly-performant, and easy to scale ecommerce hosting.
Magento
Fully Managed Magento
Fully featured ecommerce platform that’s built for high-traffic sites.
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