How Nexcess reduced page load time by 60% for a Magento ecommerce site

Learn how Hobby Wholesale revamped its website and increased performance with Brain & Code and Nexcess.

Hobby Wholesale logo, including various modes of transportation such as a plane, train, and boat
Original Hobby Wholesale storefront

Meet Hobby Wholesale

Hobby Wholesale was founded in 1994 and became a leading supplier of hobby and craft supplies, with one brick-and-mortar store and a thriving online business.

Woman holding a phone and using a laptop, both at the Hobby Wholesale website

The challenge

Hobby Wholesale had a proprietary website on its own server, but was encountering a number of issues, including downtime, checkout problems, difficulty scaling, navigation issues, time consumption, lack of support, and poor mobile experience.

Brain & Code logo, includes a square with “bc“ in it to the left and the words Brain & Code to the right

Working with Brain & Code

Hobby Wholesale couldn’t risk their site going down during high-traffic events.

They needed a better solution, so they turned to Vancouver-based agency Brain & Code to bring their Magento website into the 21st century.

Tablet with a keyboard cover browsing the Hobby Wholesale website

Building fresh

Brain & Code tackled aesthetics first, then optimized the site for mobile devices.

They also added:

  • Secure payment gateway
  • A point of sale system
  • Minimum Advertised Price (MAP) management software
  • Free shipping calculators
  • Fulfillment options for customers
  • Wishlists
  • Pre-order options
  • “Back in stock” email notifications

A phone and a tablet lying on a desktop, both open to the Hobby Wholesale website

Selecting a new Magento host

Hobby Wholesale wanted to move from their existing host. They could not properly support Magento, leading to continued stability issues.

Brain & Code had a managed Magento host in mind — Nexcess.

Nexcess was the affordable option. They always have your back with development issues. Support routinely gets back to us in less than 24 hours. We feel comfortable asking questions, no matter how simple.”

Sergio Taddeo, COO of Brain & Code

The Nexcess logo with an outlined version of the Nexcess “X“ in the background

How the Nexcess team helped Hobby Wholesale

Hobby Wholesale found it easy to work with Nexcess. The Nexcess team:

  • Improved stability across the platform
  • Set up a dev environment
  • Added and tested new features quickly and painlessly
  • Resolved configuration issues with expert Magento support

I highly recommend Nexcess. Their managed Magento hosting and support make it super easy to test new features and fix any problems that arise. Plus, the scalability and support they offer makes Magento management so much simpler.”

Tyler Kendrick, Hobby Wholesale IT Manager

Lightning-fast load time with Nexcess Magento hosting

After switching to Nexcess, Hobby Wholesale saw a 60 percent decrease in page load times. They quickly saw increased traffic and were easily able to scale up to a faster server.

Additionally, Hobby Wholesale reported an 80 percent decrease in the time to run each sync through an integration with their on-site inventory management software.

The Nexcess logo and “X“ to the left and the Brain & Code logo to the right with a plus sign in the middle

Work with the experts at Nexcess and Brain & Code

Running your site shouldn’t be a second job. That’s why most businesses hire experts — and the results speak for themselves. Brain & Code are Adobe Certified Experts. Magento was built on Nexcess servers. We know the platform inside and out.

Work with us to get a highly performant and scalable site to support your ecommerce goals. Check out Nexcess Magento hosting and Brain & Code to get started today.

With fully managed hosting from Nexcess, better is built in

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