Christine Clauder wasn’t expecting to be on television when she created a website
to help Hank, a rescue dog, get adopted. All she was thinking about was finding him a home. Having designed and maintained websites for years, spinning up a site wasn’t difficult for her at all.
What was difficult, she soon found, was keeping her site live while using an “unlimited” plan from her existing provider, GoDaddy.
PleaseAdoptHank.com running smoothly, thanks to Nexcess fully managed hosting.Source: pleaseadopthank.com
Clauder originally had between 20 and 50 unique website visitors per day. However, once word spread of her brutally honest, hilarious adoption website, traffic soon spiked.
It was only when HuffPost picked up her story that the site troubles began. The first time her site crashed, she called GoDaddy to upgrade. It cost her $200, yet 15 minutes later her site went down again — this time for TWENTY EIGHT hours.
Knowing DNS propagation can take a while, she held off before inquiring. When she called back, she found out they had “forgot to flip a switch on their end,” and in two minutes it was back up. Fortunately for rescue dog Hank, but unfortunately for Clauder’s stress levels, more and more sites began to pick up the story.
Clauder’s adoption website for Hank ended up appearing in Scary Mommy, Yahoo, Today Show, Daily Mail, Daily Paws, NY Post, I Heart Dogs, BetterMarketing, BestFriends.org, and more — the publicity just kept coming.
More traffic required another upgrade from GoDaddy. The second upgrade cost $500 and went relatively smoothly, but watching her CPU resources climb every time kept her on edge. Then Sinclair Networks contacted her.
Traffic grew 99,900% on Clauder’s adoption website.Source: SEMrush
A television station in Lynchburg, VA had shared the story and it went national. She ended up on Inside Edition, both digital and broadcast. Unfortunately, this surge of traffic caused Clauder’s site to go down almost daily. She made another call to GoDaddy.
Her final call was to upgrade a third time, at the cost of $1,500. That’s more than some Nexcess clients pay annually for hosting.
GoDaddy informed her that there were no further upgrades and her next option would be to move to a dedicated server — which seemed like an extreme expense for a site that could very well be obsolete when Hank got adopted.