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October 05, 2022

Everyone loves a glow up.

Nexcess began hosting sites and stores in 2000 – and defied expectations by thriving during the dot-com bust. For nearly 23 years, we’ve been the managed hosting and solutions experts you know and trust.

We’ve demonstrated that expertise by optimizing hosting for the industry’s leading content and commerce platforms — WordPress, WooCommerce, and Magento — and building in the technology that makes them fast, scalable, and secure.

With our sister brand, Liquid Web, we delivered the industry's first Managed WooCommerce hosting. And, we know Magento in and out — because it was built first on our servers (#humblebrag).

That’s why we aren’t just a hosting option – we’re the hosting company every business wants on their team.

When you check out our website today, Nexcess is going to look a little different. Here’s why.

Why Rebrand?

Brands inform perceptions. Our brand doesn’t just reflect our company – it’s a representation of who we serve. As our customers and their needs evolve, so do we.

This isn’t the same industry we broke into over two decades ago. Now more than ever, entrepreneurs and creators can dream big and do more.  Technology has made it accessible to go from a great idea to making money online.

As the internet continues to transform the way businesses operate, Nexcess wants to empower business owners and their creators to build, manage, and grow their businesses. That’s why we’ve curated a mix of tools, infrastructure, and expert support to create the best place to build your business online.

So, TLDR: how we’re perceived needs to match what we offer and we are tackling that with this rebrand.

Changes You’ll See

At our core, the Nexcess team is entrepreneurial, energetic, and full of vision. We know that the same spirit is found in our customers, too.

Everything we do is focused on making it easier on the businesses we power, as well as the designers, developers, and agencies who create for them, to make money online.

We’ve made big changes to our online presence. Our refreshed look and feel reflects the deliberate choice to personify Nexcess as the knowledgeable sidekick that helps you get the job done.

We want our new brand to reflect on our 23 year focus – helping businesses grow online.

What You Can Expect

We’re still the same Nexcess. We’ve refreshed our look for a more cohesive, recognizable design that reflects the support and expertise our brand embodies.

Whether site owners and businesses are using WordPress, WooCommerce, Magento, StoreBuilder, or our Cloud solutions, the Nexcess brand meets them where they are in their journey — whether that’s launching, managing, or growing their business.

Online business owners look for hosting solutions that understand their unique problems. So, our experts develop our products with customers in mind – addressing problems they experience with sites and stores.

Everyone can become an expert when they’re guided by experts. That’s why we provide managed hosting infrastructure with expert support.

The right setup generates better results. We’ve optimized infrastructure for sites and stores. We bundle our products with curated tools that make it easy for you to run your business and keep it running at peak performance. And, our team of experts are here for you 24/7/365. Always on, always working for you.

So, yeah. Nexcess looks different – and we feel great about that.


Andy Bissonette
Andy Bissonette

Director of Marketing, Nexcess