Your Digital Commerce Experts

Episode 1: Finally Launch Your eCommerce Store (Without Breaking the Bank)

July 18, 2018 / Chris Lema


An Introduction to Chris and Liquid Web

Chris tells us a little bit about his work at Liquid Web and how we plan to serve eCommerce store owners and consultants through The Store Builders Podcast.

What Makes eCommerce and Attractive Business Model in 2018

In today’s market, more and more people are selling online. Whether they are selling their knowledge, their skills, access to a membership site, or physical goods, the overarching industry of eCommerce is growing like a weed.
Now that tools like Shopify and WooCommerce are available, it has never been easier to tap into this world of abundance. The sky is the limit, and the effort and resources required to get started are lower than they’ve ever been.
Maybe the better question is, “Why wouldn’t you try out eCommerce as a business venture?”
It’s never been easier (or cheaper) to start an eCommerce shop than it is right now. Here’s our advice on how to launch your first store TODAY.Click to Tweet

Different eCommerce Models and Their Pros/Cons

Gone are the days when you had to store inventory in your home, storefront or warehouse in order to sell products to your customers.
While that is certainly still an option, most people are choosing to outsource inventory management and fulfillment by using alternative models like dropshipping or fulfillment by Amazon (FBA). We talk about the merits of each option so that you can make an informed decision about which one is right for you.

You Can Build Your First Store From Scratch TODAY

As we mentioned before, the barrier to entry has never been lower. You can start your first eCommerce store today with just a few hours and a few dollars.
Modern eCommerce platforms usually have pre-built themes and drag-and-drop interfaces that make designing your store a breeze. From there, you can pull your first products from pre-existing inventories and start promoting the first version of your storefront the same day.
Whether you’re worried about start-up costs, time requirements, not having a large audience, or lacking the business acumen to run a digital business, we’re here to help you work through each concern.

You Don’t Have to Have It All Figured Out From the Start

A lot of aspiring store builders fail to take action because they are overwhelmed by the assumed requirements for starting an eCommerce shop. It’s important to note that you don’t have to launch with a robust offering on Day 1.
We share ways to get started with a “minimum viable storefront” so that you can validate things like you target audience, product selection and price points before investing too much time, money, or energy.