WordPress isn’t just for blogging. Many big brands use WordPress as an ecommerce solution.
WordPress offers powerful and customizable solutions for businesses of any size from small start-up retailers to multinational enterprise companies.
Looking for inspiration to build your online store with WordPress? Keep reading to learn about big brand websites using WordPress, why they like selling on the platform, and see five WordPress online store examples.
Websites using WordPress: Why big brands like it
WordPress runs nearly half of the websites on the internet. What makes the content management system so popular? As an open source ecommerce platform, WordPress offers benefits and flexibility that proprietary website builders and ecommerce platforms cannot.
Benefits of using WordPress include:
- Cost. WordPress is free. You only pay for WordPress hosting and any premium themes or plugins. Proprietary web platforms often require annual or monthly subscriptions. They also limit the number of visitors, transactions, or user accounts.
- Ease of Use. WordPress is easy and fast to set up, especially if you purchase a managed WordPress hosting package. The learning curve for WordPress isn’t too steep either. Most people can figure out how to update a WordPress site with minimal training.
- Control. With WordPress, you maintain complete control and ownership of your data.
- Customization. When it comes to open source vs. proprietary solutions, open source lets enterprises can modify the code as needed. Being open source, WordPress is infinitely customizable. Even if you’re uncomfortable with modifying the core WordPress code, you can still customize your site with plugins.
- Themes and Plugin Options. Because of WordPress’s popularity, the platform has one of the largest markets for premium themes and plugins. With so many choices, WordPress users don’t have any problems picking the perfect theme or finding a plugin to activate a certain feature or complete an integration.
- Community. WordPress has a robust and active user community. User communities help companies in two ways. First, when troubleshooting an issue, you can find a solution on a support forum or YouTube channel. Many developers and agencies create quality content and tutorials to help you learn how to use WordPress. You can also find tutorials from the Nexcess team on this blog, including how to set up a WordPress store. Second, an active community helps with recruiting. The larger a platform’s user base, the easier it is to find and hire developers.
- Scalability. WordPress and WooCommerce offer limitless possibilities. Assuming you have quality hosting and plugins, you shouldn’t experience problems with scaling WooCommerce for enterprise-level sales volumes.
Top 5 big brand websites that use WordPress
WordPress’ versatile platform powers everything from food blogs to major news sites. Here are five WordPress online store examples from big brands. Each of these sites uses the WooCommerce plugin. WooCommerce enables businesses to add ecommerce functionality to any WordPress site.
1. Dr. Scholl’s
People around the world recognize this iconic foot care brand. For more than 100 years, Dr. Scholl’s has provided shoe inserts and other treatments. The brand added an ecommerce function to their existing WordPress website with the help of WooCommerce. As you'll see in this WordPress online store example, customers can easily find and purchase the best products to help alleviate their problems.
Originally developed for plastic pipette jars for science labs, Nalgene quickly grew into one of the most popular outdoor brands. Their BPA-free water bottles continue to increase in popularity as consumers look for more sustainable and eco-friendly products. Nalgene’s website using WordPress lets buyers view their wide selection of products and even customize bottles.
Next up on our list of WordPress online store examples is Airstream. Best known for their shiny aluminum travel trailers, Airstream also sells campsites and other accessories directly through their website. So while you’ll still need to go into a dealership to buy an RV, their WordPress-powered site offers a selection of camping gear, T-shirts, and home goods for the inside of your trailer.
Like Nalgene, JOCO cups and containers increased in popularity as consumers looked for environmentally friendly options. JOCO products contain no plastic and come in various colors. Their clean and easy WordPress site lets customers preview all the different options.
You don’t actually have to sell anything on your website to utilize WooCommerce’s platform, as you'll see in this WordPress online store example. Hot dog fast-food chain Wienerschnitzel uses WordPress and the WooCommerce ecommerce plugin to highlight their menu items and provide nutritional information.
Make your own website using WordPress
One thing all of the examples from big companies have in common is they didn’t start out dominating the market. Building a business takes time. WordPress is an excellent platform for new or early-stage companies because the platform can grow with your business.
Now that you've seen some of the top WordPress online store examples, are you feeling inspired?
Setting up a WordPress ecommerce website doesn’t require hiring a team of developers or spending hours writing code. Nexcess offers feature-rich WordPress solutions that work with you — whether you already have an online store, or you need to start building one.
With StoreBuilder by Nexcess, just answer a few simple questions about your business, and StoreBuilder installs and activates all the plugins you need to build a beautiful and functional store. StoreBuilder also includes a selection of premium themes to ensure your site looks as good as the ecommerce examples above from big brands.
StoreBuilder, along with Nexcess’ WordPress hosting services, can support your business as your online store grows. It’s the easiest way to open an online store with WordPress.