Need a new way to convert visitors, especially those with purchase intent? Visitor engagement with an online store usually indicates some sort of purchase intent, and the longer and more in-depth the interaction, the more likely it is for the interaction to end in a sale. Rewarding positive purchase intent is a great way to increase your client’s chance of turning a browser into a buyer. Here’s an Example Let’s say a user is visiting your client’s custom toothbrush website for the first time, and you’d like to offer them a discount only after they interact with the website. After. . .
Looking for a great way to add custom bookable products to your store? When it comes to creating bookable products, the WooCommerce Bookings plugin has a good amount of options for customizing the way a service or physical goods can be scheduled and booked. Managing multiple resources is a breeze with ‘Resources’, and ‘Persons’ makes it easy to designate a certain number of bookable items. When it comes to adding more complexity to the bookings product page, things can get tricky. Subscribe to the Liquid Web eCommerce newsletter for ways to increase profitability for your store. Let’s Build a Product. . .
Shipping and return policies are vital to the bottom line of an eCommerce business. Many eCommerce stores create their small business shipping and return policies the way people sign their names after a credit card purchase — without much thought (and pretty much just because they have to). Not only do they impact purchasing decisions on the customer side of things, they also have a ripple effect on your inventory and supply chain management. And the effect of a good (or bad) policy is often overlooked. That’s why we’re sharing all the details for why all eCommerce businesses need a. . .
When you’re shipping clothing purchases to your customers, there are several considerations that can impact postage price. You’ll need to make some decisions about the presentation of your products, your brand image, how quickly you want products to arrive, and other key factors. All things considered, retailers can make an effective plan for shipping their products quickly and affordably by doing a little research and looking for the right customer experience. Quick Answer: The Cheapest Way to Ship a Shirt and Other Small Clothing Items Comparing different shipping methods for the same basic item allows you to start comparing prices. . .
Being able to observe and interact with customers as they shop was always an advantage that traditional brick-and-mortar retailers had over online retail. Until now. With eCommerce analytics and reporting, online retailers can learn just as much from every customer interaction as physical retailers — maybe more. An eCommerce analytics tool can do even more than just show data. These services are essential for tracking the performance of your online store over time. So we’re going to tell you how (and why) to use Google Analytics eCommerce reporting. Introduction to Google Analytics for eCommerce An eCommerce analytics tool can help. . .
Multi-channel marketing has become a dominant model of eCommerce because it lets you meet your audience where they live. But when sales are coming from multiple platforms, it’s hard to know which marketing channels are best at driving conversion. Attribution modeling lets you create a system for assigning conversion value to your sales channels. Normally, this would be complicated, but Google Analytics makes attribution modeling simple. What Is Attribution Modeling? Attribution modeling is about assigning a value to each touchpoint in a conversion path. With attribution modeling, you can see how much a channel adds to your bottom line. Why. . .
Everyone loves free shipping. It’s a great way to encourage customers to buy in the moment and helps you level the playing field against larger online stores. And if you’re hesitating, just remember that customers have a choice. When faced with a site adding a “$5 shipping charge” or one with “Free shipping included” which one would you choose? As a small to medium-size business, free shipping should be in your marketing toolbox, so I’m going to show you how to offer free shipping on your WooCommerce site, and how to set up a WooCommerce free shipping coupon. Why Should. . .
Keeping shipping costs low sometimes requires eCommerce businesses to get a little creative. Shipping rates are influenced by a wide range of different factors, so as a retailer, you should be prepared to plan your shipping and troubleshoot cost changes as they occur. The key is research. Take the time to choose the right shipping solution, software, or carrier for you. It helps to choose a comparison example from your own products and compare pricing. Shipping software can do a lot of this for you, but you should still learn more about how shipping packages works. With our guide, you. . .
Every entrepreneur dreams of seeing his or her business grow, but business growth doesn’t happen overnight. And it won’t happen without a plan and a strategy. We’ve collaborated with experienced business owners, and gotten their tips to help you learn how to grow your business using the most effective business growth strategies for eCommerce. The growth hacking strategies that are most effective for online and eCommerce businesses are: Market Penetration Strategies Market Expansion or Development Strategy Marketing Strategy Product Expansion Strategy Diversification Strategy Acquisition Strategy Subscribe to the Liquid Web eCommerce newsletter for more ways to increase profitability for your. . .
There’s no way around it. Product photography has a major impact on how customers perceive your brand and its products. When you use high-quality images and professional photo editing: Your products look more valuable — so you can charge more for them. Your store look more professional and trustworthy — which can build your brand reputation. You don’t have to be an expert to master photo editing, as there are hundreds of tools and services that can help you whip your product photography into shape. In this post, we’re sharing 14 of the best photo editing software tools that are. . .