Referral Marketing: Using Current Customers to Drive New Business
People love to share their experiences, whether it’s posting on Instagram about how great the coffee is at the new place on the corner, or tweeting about the fantastic customer service is at Wayfair. Today, this is known as referral marketing. In the age of sharing everything and anything on social media, in blog posts, or over a drink, it’s crucial for brands to do everything they can to create positive customer experiences. The reason: If your customers had a memorable experience — good or bad — you can be sure they’re talking about it. According to Nielsen, 85% of. . .